Cold & Flu Brand’s Giant Snot Mascot Mr Mucus Becomes Unlikely Sex Symbol

News Corp’s sales proposition to marketers and agency partners is simple: ‘if you want to avoid further signal loss and data fragmentation, come to us’. Pippa Leary caught up with B&T to explain more. There are two challenges that marketers face, but few really understand: the depreciation of third party cookies and how new privacy […]

News Corp Australia today announced significant advancements across its advertising solutions with the launch of Shoppable ScrollX and enhancements to Targeted Time in View (TTIV). By strategically combining cutting-edge data insights with innovative ad formats, News is transforming the way brands can engage with consumers. Managing Director Client Partnerships Lou Barrett said: “Shoppable ScrollX and […]

Samsung Electronics Australia, in partnership with CHEP Network and Livewire has launched clash of commuters, an innovative gaming marketing campaign that merges the virtual world of gaming with the everyday experiences of Australian commuters on ‘Fortnite Creative’. This integrated experience is designed to celebrate the rise of on-the-go gaming and showcase the capabilities of the […]

The creative ads which will air across digital channels for 8 weeks from mid-May until the end of July 2024 were directed by Tim Godsal of Anonymous Content and produced by the creative minds at Anomaly. This campaign marks Revolut’s second above-the-line advertising initiative within the past 12 months, underscoring the company’s accelerated growth in […]

As he approaches his first 100 days working in the out-of-home market, former UnLtd CEO and now group sales director at oOh!media, Chris Freel, shares why this so-called traditional media is anything but. When I made the jump from UnLtd, the media, marketing and ad industry’s charity foundation, to the world of out-of-home, many people […]

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Opinion

by B&T Magazine

Our judges are working overtime, and our events team hasn’t slept in weeks putting the finishing touches before we head up to sunny Far North Queensland for Cannes In Cairns and the inaugural Cairns Crocodiles Awards presented by Pinterest in just over three weeks. Today, we are celebrating the shortlisted entries in the B2B category, […]

This morning, at the EXPLORE conference at the ARIA Resort in Las Vegas, Expedia announced the launch of Travel Shops, a new storefront on the Expedia app that centralises content creators’ travel recommendations. Lead image: Oneika Raymond This innovative feature saves travellers from the tedious task of scrolling through social media to find past recommendations […]

As a cookie depreciation tsunami slowly approaches, News Corp is sharpening its audience intelligence platform, Intent Connect, with AI tech that enables advanced data collaboration capabilities through planning, booking and measurement. Managing director of client partnerships Lou Barrett tells B&T it’s about future-proofing clients’s digital marketing plans. At last year’s annual D_Coded event, News Corp […]

With the cost of living crisis biting I think we can all agree that waste is rarely a positive thing...

The joys of midlife are celebrated in this new podcast. And play it loud if the old eardrums are starting to creak.

The Summit does the business on its return for Nine. Meanwhile, press photo confirms the importance of headwear.

Ellie Rogers says family was a big part in her next career move. Not so B&T, who only comes to work to avoid ours.

B&T's ad of the month is both a worthy cause & worthy winner. Even if KFC's Zinger box can feel slightly hard done by.

If there's an agency that's "so hot right now" it's Howatson+Co. And, yes, B&T's unnecessarily bigged-up this new work.

Brisbane PR agency unveils its Melbourne plans. Still adjusting from the pineapple print to the mandatory all black.

This article contains the location to obtain free KFC burgers. Why not send the workie for real world office experience.

Don't know your Storms from your Wallaroos? At least you'll be sports sponsor aware with B&T's ongoing series.

Tired of fielding prank calls about nougat & caramel, Mars Agency rebrands to the more long-winded Mars United Commerce.

Did your last inter-team marketing brainstorm see 'interactive video' come up more often than not? Read on quickly here.

Were you the wheezy kid that always wagged PE at school? Even more reason not to avoid this lessons-in-sport piece.

Casual dress & motley beards aside, did you join adland to try and change the world? Get tips from those who did here.

Nine calls in Magnite to sort out its BVOD programmatic ads. Not before having to switch the plugs from a Type C to a I.

Special wins Cricket Australia's creative. Here's hoping they don't get Thomas Keneally to do a poem of 'C'mon Aussie'.

Whether you have kids or not, just know that if you do, it's no lie that they poo, vomit & keep you awake all night.

Marie Conley returns from the UK after 12 years to take up new role at R/GA. Immediately flabbergasted by house prices.

Unfortunately B&T refrained from using "the Penny has dropped at Zenith" in this headline. We apologise in advance.

Here's a top industry initiative to help adland families. Sadly, no tips on mummy using the F-word after losing a pitch.

Do you find American beers watery, insipid & bland? This conference would have been the perfect platform to heckle at.

In case you needed another reason to visit the Philippines.

Is it just B&T or is Elon Musk slowly morphing into Darth Vader minus the chokehold?

Lovelorn famers continuing to do good TV numbers. As desperate roof tilers & abattoir employees say "what about us?"

Starcom proves the top agency at Nine's Agency Games. Thankfully, no one has asked for urine testing either.

Does your in-store retail media measurement resemble a kitchen draw with the screwdrivers & plastic bags? Help is here.

This "more beef" ad could have also used William & Harry, Oasis, and Bruce Lehrmann & just about everybody.

This partnership promises to "revolutionise live event experiences". Hopefully it doesn't alert any sniffer dogs too.