Slew Of Promotions As Australian Community Media Positions National Sales Team For Strategic Growth

News Corp Australia today announced significant advancements across its advertising solutions with the launch of Shoppable ScrollX and enhancements to Targeted Time in View (TTIV). By strategically combining cutting-edge data insights with innovative ad formats, News is transforming the way brands can engage with consumers. Managing Director Client Partnerships Lou Barrett said: “Shoppable ScrollX and […]

Samsung Electronics Australia, in partnership with CHEP Network and Livewire has launched clash of commuters, an innovative gaming marketing campaign that merges the virtual world of gaming with the everyday experiences of Australian commuters on ‘Fortnite Creative’. This integrated experience is designed to celebrate the rise of on-the-go gaming and showcase the capabilities of the […]

The creative ads which will air across digital channels for 8 weeks from mid-May until the end of July 2024 were directed by Tim Godsal of Anonymous Content and produced by the creative minds at Anomaly. This campaign marks Revolut’s second above-the-line advertising initiative within the past 12 months, underscoring the company’s accelerated growth in […]

As he approaches his first 100 days working in the out-of-home market, former UnLtd CEO and now group sales director at oOh!media, Chris Freel, shares why this so-called traditional media is anything but. When I made the jump from UnLtd, the media, marketing and ad industry’s charity foundation, to the world of out-of-home, many people […]

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Opinion

by B&T Magazine

Our judges are working overtime, and our events team hasn’t slept in weeks putting the finishing touches before we head up to sunny Far North Queensland for Cannes In Cairns and the inaugural Cairns Crocodiles Awards presented by Pinterest in just over three weeks. Today, we are celebrating the shortlisted entries in the B2B category, […]

This morning, at the EXPLORE conference at the ARIA Resort in Las Vegas, Expedia announced the launch of Travel Shops, a new storefront on the Expedia app that centralises content creators’ travel recommendations. Lead image: Oneika Raymond This innovative feature saves travellers from the tedious task of scrolling through social media to find past recommendations […]

As a cookie depreciation tsunami slowly approaches, News Corp is sharpening its audience intelligence platform, Intent Connect, with AI tech that enables advanced data collaboration capabilities through planning, booking and measurement. Managing director of client partnerships Lou Barrett tells B&T it’s about future-proofing clients’s digital marketing plans. At last year’s annual D_Coded event, News Corp […]

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