Cannes LIONS Releases Global Creativity Rankings, With Aussies A No-Show

Cannes LIONS Releases Global Creativity Rankings, With Aussies A No-Show
B&T Magazine
Edited by B&T Magazine



LIONS has released the global LIONS Creativity Report, which benchmarks creative success across the industry.

This year, the report was extended and the official rankings were presented alongside trends, analysis, and interviews with Lion-winning creators, uncovering what it takes to produce the highest-ranking work in the world.

The global rankings within the LIONS Creativity Report record the performance of the world’s most creative companies, people, and regions. The rankings are compiled using data from Lion-winning and shortlisted work across 2020 and 2021, including PwC as the process integrity partner at the Cannes Lions Festival of Creativity since 2013.

The LIONS Creativity Report presents four Regional Network of the Festival awards and 11 global awards: Holding Company, Network, Agency, Independent Agency, Creative Brand and Palme d’Or, as well as Health Network, Health Agency, Media Network, Agency by Track, and Independent Agency by Track of the Festival. The creative rankings also include the Festival’s top performing Director, Art Director, Creative Director and Copywriter.

The official rankings were revealed at LIONS Decoded, a one-day broadcast designed for international LIONS Members to learn and be inspired. Tuning in from across the globe, Decoded audiences saw 11 multi-Lion-winning ideas deconstructed and brought to life.

LIONS Decoded is now available to watch on the LIONS Membership platform. The LIONS Creativity Report is available to all LIONS Members and an expanded version is available to subscribers of LIONS’ insights and intelligence platform The Work.

Simon Cook, managing director, LIONS, commented, “alongside the definitive rankings, the LIONS Creativity Report contains actionable insights that can support the creative community to learn from the global talent behind the world’s highest ranking creative work.”

“The report spotlights the companies and people producing game-changing work and sets the benchmark for the future of creativity.”

Susie Walker, VP, insight & awards, LIONS, added: “ranking in the LIONS Creativity Report is an immense achievement and we’re delighted to celebrate the creative success of the people and companies behind the work, within this report. The stories and insights demonstrate how creative excellence and effectiveness is impacting brands and businesses right across the globe.”

The official rankings are announced as follows. Full rankings are found within the report:

Creative Location Rankings: 

1. USA
2. United Kingdom
3. Brazil

Creative City Rankings:

1. New York
2. London
3. São Paulo

 

Creative People of the Festival Rankings:  

 

Director of the Festival: 

1. Nisha Ganatra, CHELSEA PICTURES, New York, USA
2. Markus Ahlm, COLONY, Stockholm, Sweden
3. Similar But Different (Charlotte Fassler / Dani Girdwood), SMUGGLER, London, United Kingdom

 

Creative Director of the Festival: 

 

1. Jean Zamprogno / Fernando Pellizzaro, DAVID, Miami, USA
2. Niels Sienaert / Tim Schoenmaeckers, FCB CHICAGO, Chicago, USA
3. Jim Hilson / Toby Allen, AMV BBDO, London, United Kingdom

Art Director of the Festival: 

1. Felipe Antonioli, DAVID, Madrid, Spain
2. Andy Tamayo, DAVID, Miami, USA
3. Dwight Williams / Mateus Cerqueira, FCB CHICAGO, Chicago, USA

 

Copywriter of the Festival: 

1. Luis Giraldo, DAVID, Madrid, Spain
2. Alexander Allen, DAVID, Miami, USA
3. Jared Schermer, DAVID, Miami, USA

 

Regional Network of the Festival – Asia Pacific:

1. DENTSU
2. OGILVY
3. DDB WORLDWIDE

 

Regional Network of the Festival – EMEA:

1. PUBLICIS WORLDWIDE
2. BBDO WORLDWIDE
3. OGILVY

Regional Network of the Festival – Latin America:

1. DDB WORLDWIDE
2. AKQA
3. OGILVY

Regional Network of the Festival – North America: 

1. FCB
2. OGILVY
3. McCANN WORLDGROUP




Please login with linkedin to comment

2021 Cannes Lions Cannes LIONS< creativity rankings

Latest News

Cairns Crocodiles The Work: B2B Campaigns Sponsored By LinkedIn
  • Advertising

Cairns Crocodiles The Work: B2B Campaigns Sponsored By LinkedIn

Our judges are working overtime, and our events team hasn’t slept in weeks putting the finishing touches before we head up to sunny Far North Queensland for Cannes In Cairns and the inaugural Cairns Crocodiles Awards presented by Pinterest in just over three weeks. Today, we are celebrating the shortlisted entries in the B2B category, […]

Expedia Launches Travel Shops Giving Influencers Tools To Shopify The Travel Content Experience
  • Marketing

Expedia Launches Travel Shops Giving Influencers Tools To Shopify The Travel Content Experience

This morning, at the EXPLORE conference at the ARIA Resort in Las Vegas, Expedia announced the launch of Travel Shops, a new storefront on the Expedia app that centralises content creators’ travel recommendations. Lead image: Oneika Raymond This innovative feature saves travellers from the tedious task of scrolling through social media to find past recommendations […]

‘The Penny Has Dropped…So We’ve Supercharged How Brands Plan, Book And Measure In One Place’ – News Corp’s Lou Barrett On D_Coded
  • Media

‘The Penny Has Dropped…So We’ve Supercharged How Brands Plan, Book And Measure In One Place’ – News Corp’s Lou Barrett On D_Coded

As a cookie depreciation tsunami slowly approaches, News Corp is sharpening its audience intelligence platform, Intent Connect, with AI tech that enables advanced data collaboration capabilities through planning, booking and measurement. Managing director of client partnerships Lou Barrett tells B&T it’s about future-proofing clients’s digital marketing plans. At last year’s annual D_Coded event, News Corp […]