Cannes Lions Announces Schedule For LIONS Decoded: The Essential Deep Dive Into This Year’s Winning Cannes Work

Cannes Lions Announces Schedule For LIONS Decoded: The Essential Deep Dive Into This Year’s Winning Cannes Work
B&T Magazine
Edited by B&T Magazine
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The official schedule has been announced for LIONS Decoded, the exclusive one-day broadcast digest diving into this year’s Grand Prix and Gold Lion-winning work from Cannes 2021.

Taking place on September 17, the broadcast will allow LIONS members an insight into the behind the scenes of the world’s best work.

The session will also feature expert insights into the newly released 2021 LIONS Creativity report.

The full schedule can be viewed here: and, crucially, the sessions is only avaiable to LIONS members.

Sessions will include a behind-the-scenes look into Saatchi & Saatchi Melbourne’s Gold Lion winning work ‘Donation Dollar’, featuring Saatchi & Saatchi Australia’s creative director Lee Sunter, and executive creative director Simon Bagnasco. There will also be a Q+A with the creators.

Other highlights are behind the scenes insights into R/GA’s headline grabbing ‘Superb Owl’ campaign for Reddit and the double Grand Prix winning ‘Naming the Invisible by Digital Birth Registration’ by Ogilvy Pakistan.

There are also interactive workshops, such as ‘Decoding Creative Thinking Patterns at Cannes LIONS 2021’, presented by Mindscapes, and deep dives such as ‘Number One Director’, featuring Lion-winning director, screenwriter, producer and actress Nisha Gantara.

You can find the full details about the jam-packed schedule here, and become a LIONS members here.

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