Playground XYZ Proves Attention Time Drives Better Brand Outcomes For Mobile Ads

ITA Group has announced the acquisition of Sydney-based Performance Incentives and the appointment of Mari Kauppinen as Managing Director of ITA Group’s Australia office. Lead Image: Brent Vander Waal, President and CEO, ITA Group and Mari Kauppinen, MD ANZ, ITA Group The formation of ITA Group’s Australia office, headquartered in Sydney, builds on its existing […]

Mutinex has launched DataOS, a new companion product to its GrowthOS market mix modelling (MMM) tool. Lead image: Mutinex co-founder and CEO Henry Innis. The company said that its DataOS tool is set to revolutionise the way that marketers think about data warehousing and radically simplify a space that has traditionally been plagued with complexity. […]

The Independent Media Agencies of Australia (IMAA), the national not-for-profit industry association for the independent media agency industry, has celebrated the ongoing success of its landmark trade credit insurance group deal. The deal now offers industry-best insurance rates, and the association is preparing to announce additional group deals next month. The world-first trade credit insurance […]

Voice-dubbed videos of Adam Sandler, Emma Stone, and Bradley Cooper, among other Hollywood stars, seemingly slamming Ukraine and President Volodymyr Zelensky have flooded social media. The videos are said to be real interviews with the stars, but they have been voice-dubbed in German and French with words that were never actually spoken. In one video […]

PR and comms firm The Recognition Group has launched Sovereign, a new integrated agency focused on serving the defence and aerospace sectors in Australia. Sovereign builds on The Recognition Group’s portfolio of marketing and public relations (PR) agencies—including Recognition PR, Write Away Communication, and Outsource—which focuses primarily on business-to-business (B2B) market sectors including IT and […]

ALDI recently took a foray into streetwear with a 10-piece collection including a sweatshirt, a beanie and even a pair of slides. But Molly Blacker, head of strategy at Slingshot, believes that the supermarket chain has changed how Aussies think about shopping and has even more lessons for brands to consider. I spend my week […]

Posted 41 minutes Ago

Opinion

by B&T Magazine

Australian home builder, G.J. Gardner has announced the appointment of WiredCo. as the brand’s creative and content agency of record. The family business, which has been in operation since 1983, operates under a franchise model across Australia, New Zealand and the USA. WiredCo., who pitched against ten agencies, has been retained to deliver strategic and […]

Building on its Ideas People Choose positioning, national independent PR and creative agency Keep Left has revealed a redefined, fit-for-purpose strategy team that bridges the gap between earned and creative. Strategy director Laura Agricola steps up to lead the team following three years with the agency as a senior brand strategist. She has more than […]

Michael Chong, Initiative’s chief analytics officer, has done something quite remarkable — climbing Ama Dablam, one of the most challenging peaks in the Himalayas on a trek that takes the best part of a month. Here, he tells B&T about his marvellous mountaineering, and what we can learn from it. Ama Dablam, rising proudly at an […]

Introducing Nathan Kent, a Bunning’s aficionado, a Radiohead groupie and the marketing director at DrinkWise. Welcome back to ‘CMOs To Watch‘ . Once a month, we look beyond the biggest marketing bosses in Australia and the world to focus on emerging leaders and under-the-radar brands. Kent holds an impressive CV. After eight years in various roles […]

Posted 1 hour Ago

Recommended

by B&T Magazine

ITA Group, a global leader in engagement solutions, has announced the acquisition of Sydney-based Performance Incentives and the appointment of Mari Kauppinen as managing director of ITA Group’s Australia office. The formation of ITA Group’s Australia office, headquartered in Sydney, builds on its existing client base to deliver events, incentives, recognition, loyalty, research and learning […]

Posted 2 hours Ago

Recommended

by B&T Magazine

B&T would struggle to meet our daily newsletter deadlines without them, but their contribution to the industry too often goes unnoticed.  Lead image: Rochelle Burbury (top left), Sandra Hogg (top right), Katy Denis (bottom left), Susie Thomson (bottom right) But not today! Ahead of the 2024 B&T Women In Media Awards, presented by Are Media, […]

Special has bolstered its senior creative leadership team, promoting Max McKeon, Sian Binder, Lea Egan, Nils Eberhardt and Simon Gibson to group creative directors. Lead image: L to R – Sian Binder, Max McKeon, Nils Ederhardt, Lea Egan, Simon Gibson “This crew is some of the best and brightest that our industry has to offer, so […]

Study finds Aussies happy to watch ads on their streaming services. Or, are they just putting the kettle on more often?

Val Morgan announces it has exceeded all its campaign benchmarks. Still can't get under an hour for the City To Surf.

Get offered a seat on the bus today? Knees creak like an old pirate's galleon? This retirement ad may be of interest.

Is it just B&T or are audits in the media industry suddenly becoming murkier than Roxy's husband's tax returns?

News Corp set to shine a light on the nation's schools in new series, giving illegal bikie gangs a well-earned rest.

Latest report unravels a shopper's journey from the joy of discovery through to a nasty letter from a debt collector.

Ever get the feeling we've weirdly warped back to 1988 at the moment? Confirm it with the relaunch of Cosmo in print.

Does the very mention of HR have you struggling to remember last year's Christmas party? Get the sweats with this news.

B&T's chatting with Bohemia boss Paul ‘Hutch’ Hutchison. Although we do think 'the dagger' a far superior nickname.

Initiative’s CCO Geoff Clarke on the value of experience in agencies. Not to mention quoting lines from Pulp Fiction.

Fashion label brings in the athletes for new campaign, many of whom appear to have prepped with re-runs of Zoolander.

After a tumultuous few weeks, Seven unveils director of news & current affairs. And B&T never uses tumultuous lightly.

Seven ramps up its NSW sales team. Both of whom are well versed in pronouncing Manu Feildel's croque-monsieur.

Need better PR? You can now buy it via a monthly subscription. Price does not include a fascinator or Moet piccolos.

Do you long for the fights, gouges & testicle grabs of footy's glory years? So too, it appears, does Paul Kent.

Disney's Tim Farmer shifts over to rideshare company DiDi. Taking with him his Donald Duck coffee mug & mouse ears.

The question remains: what will we see first? The end of cookies, alien invasion or Jesus's second coming?

It's a Fast 10 with Scoundrel's Tim Bullock. Make it sound even faster by sucking on helium while reading it.

Foxtel's Chris Oxley shifts over to Outbrain, but not before having his press photo taken in the wilds of the Daintree.

Like to quell the road rage with super cute pics of fluffy marsupials? This outdoor's just the ticket.

Are Media calls on the government to add super payments to carers' payments. Remains silent on AUKUS, however.