Toyota Follows On With Celebrations To Tie In With Cricket Coverage
Toyota Australia has launched ‘Celebrating Celebrations – The Follow On’ to coincide with the start of the Summer of cricket.
Last year, Toyota’s sporting larrikins Steve and Dave were enlisted to help the Aussie cricket team raise their game and take the art of celebration to the next level. From the infamous ‘Chainsaw’ to the time-honoured ‘Kiss the Coat of Arms’, the lads inspired and educated players on how to seize the moment and celebrate in style.
Created by Gemba in association with One Green Bean and The Media Store, the 2015 campaign features a new crop of Australian cricketers along with some special appearances from cricket legends Steve Waugh, Brett Lee and Glenn McGrath.
A series of video and still content will be rolled out in an extended social media campaign, with broadcast support from the Nine Network. Steve & Dave will showcase a series of new celebrations, from ‘The Pigeon’- a Glenn McGrath-inspired number – to ‘The Cuzzy Bro’- a little something Steve has cooked up for our Kiwi neighbours.
“Celebrating Celebrations really resonated with Cricket fans in 2014, so this year we wanted to bring it back bigger and better than ever. And who better to go completely over the top than Steve & Dave?” said Nic Lloyd, manager sponsorships, events and promotions at Toyota Australia.
“Steve and Dave embody the irreverent spirit of the Aussie sports fan, and they give the Toyota brand a unique voice that resonates with fanatics around the country,” said Boyd Hicklin, Gemba executive creative director. “Their disarming comedy combined with elite sports is a powerful platform for us, allowing the brand to deliver hundreds of pieces of real time, rich content across multiple social platforms.”
Gemba worked hand in hand with Toyota’s agency partners to deliver the creative across multiple channels; One Green Bean for Social Media Strategy and Execution, The Media Store for Media Strategy and Negotiation, and Oakton for Digital Execution – Website and Mobile.
Credits
Toyota
- Manager – Sponsorships, Events & Promotions Nic Lloyd
- Sponsorships Manager Mara Panizza
Gemba
- Executive Creative Director Boyd Hicklin
- Copywriters Boyd Hicklin & Shaun Conroy
- Art Director Warren Michael
- Designer Felix Jong
- Agency Producer Selin Yaman
- Studio Manager Melissa Lane
- Director & Head of Marketing Andrew Condon
- Senior Account Director Clare Stewart-Hunter
- Account Manager Penny Triggs
- Senior Marketing Consultant Todd Hewitt
Latest News
Mutinex Launches DataOS Improving Data Warehousing & Quality For MMM Marketers
Mutinex has launched DataOS, a new companion product to its GrowthOS market mix modelling (MMM) tool. Lead image: Mutinex co-founder and CEO Henry Innis. The company said that its DataOS tool is set to revolutionise the way that marketers think about data warehousing and radically simplify a space that has traditionally been plagued with complexity. […]
IMAA Celebrates Three Years Of Group Trade Credit Insurance Deal
The Independent Media Agencies of Australia (IMAA), the national not-for-profit industry association for the independent media agency industry, has celebrated the ongoing success of its landmark trade credit insurance group deal. The deal now offers industry-best insurance rates, and the association is preparing to announce additional group deals next month. The world-first trade credit insurance […]
Adam Sandler Seemingly ‘Slams’ Ukraine In Pro-Kremlin Campaign
Voice-dubbed videos of Adam Sandler, Emma Stone, and Bradley Cooper, among other Hollywood stars, seemingly slamming Ukraine and President Volodymyr Zelensky have flooded social media. The videos are said to be real interviews with the stars, but they have been voice-dubbed in German and French with words that were never actually spoken. In one video […]
New Marketing & Comms Agency For Defence & Aerospace Industry Takes Flight
PR and comms firm The Recognition Group has launched Sovereign, a new integrated agency focused on serving the defence and aerospace sectors in Australia. Sovereign builds on The Recognition Group’s portfolio of marketing and public relations (PR) agencies—including Recognition PR, Write Away Communication, and Outsource—which focuses primarily on business-to-business (B2B) market sectors including IT and […]
Opinion: Do Punters Want To Wear Your Brand?
ALDI recently took a foray into streetwear with a 10-piece collection including a sweatshirt, a beanie and even a pair of slides. But Molly Blacker, head of strategy at Slingshot, believes that the supermarket chain has changed how Aussies think about shopping and has even more lessons for brands to consider. I spend my week […]
WiredCo Builds Portfolio With Appointment To G.J. Gardner Creative Account
Australian home builder, G.J. Gardner has announced the appointment of WiredCo. as the brand’s creative and content agency of record. The family business, which has been in operation since 1983, operates under a franchise model across Australia, New Zealand and the USA. WiredCo., who pitched against ten agencies, has been retained to deliver strategic and […]
Keep Left Reveals ‘Strategically Assembled’ Strategy Team
Building on its Ideas People Choose positioning, national independent PR and creative agency Keep Left has revealed a redefined, fit-for-purpose strategy team that bridges the gap between earned and creative. Strategy director Laura Agricola steps up to lead the team following three years with the agency as a senior brand strategist. She has more than […]
Initiative’s Michael Chong: What Do Mountaineering, Media & Marketing Have In Common?
Michael Chong, Initiative’s chief analytics officer, has done something quite remarkable — climbing Ama Dablam, one of the most challenging peaks in the Himalayas on a trek that takes the best part of a month. Here, he tells B&T about his marvellous mountaineering, and what we can learn from it. Ama Dablam, rising proudly at an […]
CMOs To Watch: DrinkWise’s Part Time Builder, Part Time Marketer, Nathan Kent
Introducing Nathan Kent, a Bunning’s aficionado, a Radiohead groupie and the marketing director at DrinkWise. Welcome back to ‘CMOs To Watch‘ . Once a month, we look beyond the biggest marketing bosses in Australia and the world to focus on emerging leaders and under-the-radar brands. Kent holds an impressive CV. After eight years in various roles […]
Mari Kauppinen Pops Up As MD Of ITA Group ANZ
ITA Group, a global leader in engagement solutions, has announced the acquisition of Sydney-based Performance Incentives and the appointment of Mari Kauppinen as managing director of ITA Group’s Australia office. The formation of ITA Group’s Australia office, headquartered in Sydney, builds on its existing client base to deliver events, incentives, recognition, loyalty, research and learning […]
“It Is Getting Better But At A Glacial Speed”: Legends Of PR On Shaping A More Diverse Media Industry
B&T would struggle to meet our daily newsletter deadlines without them, but their contribution to the industry too often goes unnoticed. Lead image: Rochelle Burbury (top left), Sandra Hogg (top right), Katy Denis (bottom left), Susie Thomson (bottom right) But not today! Ahead of the 2024 B&T Women In Media Awards, presented by Are Media, […]
GoTransit Media Group Unveils The Power Of Regional Transit Advertising
New research by GoTransit and Rapid Media has unveiled the effectiveness of transit advertising in engaging with regional audiences, demonstrating positive uplift results across key brand metrics. Engaging Fiftyfive5, GoTransit conducted a brand study to assess the impact of Bus and Light Rail advertising on the target audience by measuring Recall, Branding, Diagnostics, and Impact. […]
Slew Of Promotions For Special Senior Creative Leadership Team
Special has bolstered its senior creative leadership team, promoting Max McKeon, Sian Binder, Lea Egan, Nils Eberhardt and Simon Gibson to group creative directors. Lead image: L to R – Sian Binder, Max McKeon, Nils Ederhardt, Lea Egan, Simon Gibson “This crew is some of the best and brightest that our industry has to offer, so […]
Kantar: AVOD Subscribers Double In 12 Months
Study finds Aussies happy to watch ads on their streaming services. Or, are they just putting the kettle on more often?
Val Morgan Digital Exceeds All Campaign Uplift Benchmarks Via A 12-Month Brand Metrics Study
Val Morgan announces it has exceeded all its campaign benchmarks. Still can't get under an hour for the City To Surf.
Australian Retirement Trust launches monster of a campaign, by M&C Saatchi and Bohemia
Get offered a seat on the bus today? Knees creak like an old pirate's galleon? This retirement ad may be of interest.
Print Audits To Discontinue As Audited Media Association Of Australia Pivots To Support Influencer Marketing
Is it just B&T or are audits in the media industry suddenly becoming murkier than Roxy's husband's tax returns?
News Corp Australia Launches 2024 National Education Advocacy Initiative With Expanded Program
News Corp set to shine a light on the nation's schools in new series, giving illegal bikie gangs a well-earned rest.
Decoding The Consumer Maze: Urban List Report Reveals How Modern Shoppers Spiral From Discovery To Purchase
Latest report unravels a shopper's journey from the joy of discovery through to a nasty letter from a debt collector.
Cosmo Returns To Australia!
Ever get the feeling we've weirdly warped back to 1988 at the moment? Confirm it with the relaunch of Cosmo in print.
People & Culture Consultancy Human Kind Collective Launches To Plug HR Gap For Media Agencies
Does the very mention of HR have you struggling to remember last year's Christmas party? Get the sweats with this news.
‘We Want To Be A Growth Partner, Not Just A Media Buyer Or Someone That Makes Ads’ – Bohemia Boss On Agency’s Ambition
B&T's chatting with Bohemia boss Paul ‘Hutch’ Hutchison. Although we do think 'the dagger' a far superior nickname.
Initiative’s Geoff Clarke: ‘Youth Hits Targets With Enthusiasm, Experience Hits The Targets You Can’t See’
Initiative’s CCO Geoff Clarke on the value of experience in agencies. Not to mention quoting lines from Pulp Fiction.
The Iconic Teams Up With 5 Aussie Athletes For Latest Campaign
Fashion label brings in the athletes for new campaign, many of whom appear to have prepped with re-runs of Zoolander.
Seven West Media Secures New Director Of News & Current Affairs
After a tumultuous few weeks, Seven unveils director of news & current affairs. And B&T never uses tumultuous lightly.
Seven Network Expands NSW Sales Team With Two New Group Business Directors
Seven ramps up its NSW sales team. Both of whom are well versed in pronouncing Manu Feildel's croque-monsieur.
New PR Subscription Changing The Game For Aussie Start Ups
Need better PR? You can now buy it via a monthly subscription. Price does not include a fascinator or Moet piccolos.
Paul Kent At Centre Of Fresh Scandal After Alleged Street Brawl
Do you long for the fights, gouges & testicle grabs of footy's glory years? So too, it appears, does Paul Kent.
DiDi Taps Disney’s Tim Farmer For Head Of Brand Marketing Role
Disney's Tim Farmer shifts over to rideshare company DiDi. Taking with him his Donald Duck coffee mug & mouse ears.
As Sure As Night Becomes Day, The End Of Third-Party Cookies Has Been Delayed
The question remains: what will we see first? The end of cookies, alien invasion or Jesus's second coming?
Fast 10: Scoundrel’s Tim Bullock Explains What Shane Warne & Salt-N-Pepa Have In Common
It's a Fast 10 with Scoundrel's Tim Bullock. Make it sound even faster by sucking on helium while reading it.
Outbrain Snatches Chris Oxley From Foxtel Media
Foxtel's Chris Oxley shifts over to Outbrain, but not before having his press photo taken in the wilds of the Daintree.
oOh!media & POLY Partner With Greening Australia For OOH Awareness Campaign
Like to quell the road rage with super cute pics of fluffy marsupials? This outdoor's just the ticket.
Are Media Cares For The Carers In Its Latest Social Change Campaign
Are Media calls on the government to add super payments to carers' payments. Remains silent on AUKUS, however.
In A Fragmented World, Engagement Is King
Today, B&T TV's talking fragmentation & engagement. But not in a down-on-one-knee sense of the word.
Kyle Sandilands On Advertising: “We Want Return Business. It’s No Good Just Taking Someone’s Money”
Kyle & Jackie O finally arrive on Melbourne radio. As yet, no sign of the monotonous and bitter AFL-NRL debate.