Jemena Selects Initiative After Competitive Review

Jemena Selects Initiative After Competitive Review
SHARE
THIS



Australian infrastructure company Jemena has appointed Initiative as its media communications agency following a competitive pitch process for its 2016-17 NSW Natural Gas marketing campaign.

Jemena owns and operates a diverse portfolio of energy and water transportation assets across the east coast of Australia. The company has more than $9 billion worth of major utility infrastructure and supplies millions of households and businesses with essential daily services.

An undisclosed number of media agencies, including Initiative as the incumbent, competed for the Jemena media assignment, which covers all aspects of media research, planning and investment. Initiative was initially awarded the business in late 2013.

Jemena commercial development manager Danielle Beinart said, “In our review process, there were a number of strong candidates, however Initiative showcased strong leadership in several areas including innovation and striving for excellence. We are looking forward to partnering with Initiative into the future.”

Initiative Australia CEO Lee Leggett added, “We are delighted to be moving into a new future with Jemena. This review has allowed us to benchmark our capabilities against the market and we are looking forward to elevating our partnership with Jemena to new horizons of customer and stake-holder engagement.”

The new assignment is effective 1 January 2016.

 

Latest News

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban
  • Advertising
  • Campaigns

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban

Australia’s leading health and wellbeing brand IsoWhey has launched its latest national campaign, ‘#YouGotThis’. Created by Urban, the campaign highlights the real-life struggles Australians face on their weight management journey. A journey made easier through perseverance, and a little help from IsoWhey. The #YouGotThis campaign is IsoWhey’s biggest marketing investment to date, with executions running […]

Taking A stand? Just Do It…Maybe
  • Marketing
  • Opinion

Taking A stand? Just Do It…Maybe

In this guest post, creative and strategy director at WE Buchan, David Coupland (pictured below), takes a look at the fallout from Nike’s Colin Kaepernick campaign and says what it also does is show the importance brands now play in our lives… Nike’s decision to feature Colin Kaepernick as the face of their 30th anniversary “Just Do It” campaign […]

Opinion

by B&T Magazine

B&T Magazine
How To Optimise Branded Keywords
  • Marketing
  • Opinion

How To Optimise Branded Keywords

In this guest post, CEO of Delacon, Michael Center (pictured below) talks the value of branded keywords for marketers and offer his tips on getting the best from yours… Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Marketing
  • Opinion

Expertise First, Influence Second: When Influence Is A By-Product Of Expertise

In this guest post, Taryn Williams, CEO and founder of influencer and creative talent marketplace theright.fit, explains why influence should be a by-product of success, not the foundation for it… Like any form of advertising and promotion, influencer marketing is not without its controversies. Earlier this year Australia’s Federal Minister for Health, Greg Hunt, ordered […]

Opinion

by B&T Magazine

B&T Magazine
Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience
  • Campaigns
  • Marketing
  • Technology

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience

Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner […]