Yakusan and The Rocks are hosting ‘Whisk(e)y on The Rocks’ … a next generation whisk(e)y festival catered to first-timers right through to the most sophisticated whisky-lover.
The festival will celebrate the return of consumer experiences to Sydney, while supporting local businesses and hospitality operators as COVID-19 restrictions continue to ease.
Running from Thursday 19 – Sunday 22 November, Sydneysiders can enjoy exploring Australia’s oldest precinct as it transforms to host incredible experiences from the world’s best whiskies – and if ticket sales are anything to go by Sydneysiders are bursting at the seams to be involved with over 3,300+ people attending.
Inspired by festivals from around the world including Dark Mofo in Tasmania and Tales of the Cocktail in New Orleans, Whisk(e)y on The Rocks is a roaming festival held throughout The Rocks precinct, where Sydneysiders will be immersed in the diverse world of whisk(e)y.
Consumers will start with a two-hour journey through The Rocks Festival Zones, complete with tastings and activations from leading whisky brands, before exploring The Rocks Whisk(e)y Trail, a path of participating bars, pubs and restaurants to enjoy.
Gilles Merry, Festival Founder and Managing Director of Yakusan said: “Working in collaboration with The Rocks, the concept was born out of our desire to support the hospitality industry and to get Sydney back on the go again.
“Not only have we created work for our own team but we have provided opportunities for event suppliers, venues and hotels in the CBD, but also other brand experience businesses who are on-site activating for their clients.
“The buzz on-site during bump in this week has been electric – everyone involved is so thrilled to be back producing events at scale again, not pivoting but actually doing immersive events, it really is amazing to be a part of and helps show the way forward for our industry.”
The event will operate under the current COVID Safe NSW policies with session times limited to 300 people at any one time, social distancing measures in place and all drink orders taken via QR codes from seated tables and delivered directly to consumers. Organisers believe these new policies should improve the user experience and avoid over crowding at peak periods and queuing.
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