Volkswagen Launches “The Power Of Vrrr Pha” Via Ogilvy

Volkswagen Launches “The Power Of Vrrr Pha” Via Ogilvy
B&T Magazine
Edited by B&T Magazine
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Volkswagen has debuted a sleek new campaign via Ogilvy, “The Power of Vrrr Pha”. to launch its next-generation Golf GTI.

The playful ad is directed by Sam Coleman and begins with a GTI driver getting behind the wheel and hearing that familiar ‘vrrr pha’ sound roar like a shot of adrenaline.

He pulls away, governed by Volkswagen’s GTI physics the world around him slows right down.

The ad is soundtracked by Nonku Phiri’s isiXhosa rendition of  ‘No Regrets’, life.

Colemen, said: ‘Such an anticipated launch needed an epic soundtrack. Something big and familiar which would match the languid pace of the slowed-down world.

“Recording it in isiXhosa was a late idea. I got excited about the opportunity of taking something from the museum of French culture and turning it on its head.

“Nonku Phiri was the first artist to come to mind for me. She has that timeless, raw, soulful voice, like Edith.

“It was a perfect fit.”

Ogilvy Cape Town. creative director, Alex Goldberg, said:When you’re shooting scripts like this, the details are everything. And Sam is all about the details.

“Great eye, knows performance, brilliant with casting and highly collaborative. He never fails to bring his own unique style to elevate a project into something that stays with you long after you’ve watched it.’

 CREDITS:

Creative director: Alex Goldberg

Associate creative director: Riaan van Wyk

Creative group head: Sibs Zihle

Senior copywriter: Sandhya Mathura

Art director: Annie Bekker

Copywriter: Zanele Kabane

Client service: Muriel Gouws

Head of broadcast: Cathy Day

DOP: Werner Maritz

Phantom operator: Johan Horjus

Focus puller: Reg Maritz

Gaffer: Clint Stone

Key grip: Ari Stavrinos

Art director: Wendy Fredericksonn

SFX: Gravitron

Styling: Bee Diamondhead

Hair/make-up: Merle Titus

1st AD: Carey Lagoe

Stunt coordinator: Grant Hulley

VFX: Black Ginger
Editor: Matthew Swanepoel at Priest
Colourist: Kyle Stroebel at Refinery

Final mix: Rob Brinkworth at Resonate

Music: Nicolaas van Reenen and Simon Kohler at Field Audio

Vocalist: Nonku Phiri

Editor: Matthew Swanepoel

Colourist: Kyle Stroebel

Executive Producer: Zayd Halim

Producer: Boris Vossgatter

Production manager: Kelly Grobler

Marketing communications manager: Meredith Kelly

Brand manager: Loryn Symons

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