Virgin Australia has revealed a new product campaign via DDB Sydney.
The campaign launches with three product spots that focus on some of the airline’s most popular offerings, including Economy X, in-flight WiFi and its all-inclusive airfares.
To support the new TVCs, Virgin Australia is also launching a digital, social and radio campaign that introduces a new visual identity and reflects a similarly playful tone.
The campaign aims to put a healthy dose of Virgin cheekiness back into the brand voice, as well as showcase product features that flyers may not know are offered by the airline.
Virgin Australia’s marketing director Michael Nearhos said: “We loved working with DDB and leading director Paul Middleditch to draw inspiration from the charming moments in our guests’ lives, and connect these to our easy, smile-inducing Virgin experience.
“And the best part is this is just the start of an exciting new period for our communications.”
DDB Sydney ECD Tara Ford said: “It was an absolute joy to bring a brand to life that wanted to have some fun. And I think you can see that in the work.
“We’re excited to launch this new direction for Virgin Australia and about what the future holds for the brand.”
CCO: Ben Welsh
ECD: Tara Ford
Creative Partner: David Jackson
Art Director: Anna Paine
Copywriter: Owen Bryson
Managing Partner: Kate Sheppard
Senior Account Director: Claire Hynes
Account Director: Tom Nowlan
Senior Account Executive: Ciara Moloney
Strategy Partner: Caroline Ghatt
Senior Planner: James Davis
Project Director: Casey Machen
TV Producer: Tash Johnson
Designer: Tim Prosser, Paul Jansen
Production House: Plaza Films
Director: Paul Middleditch
Executive Producer: Peter Masterton
Post Production: The Editors
Offline Editor: Peter Barton
Sound: Song Zu
Music Composer: Ramesh Sathiah
Engineer: Abigail Sie
Photographer: Ian Butterworth
Agent: Louis & Co
Group Executive, Brand, Marketing, Public Affairs & Insights: Danielle Keighery
Marketing Director: Michael Nearhos
HO Consumer & Partnership Marketing: Rapthi Thanapalasingam
Leader Brand Communications: Erina Chapman
Specialist Brand Communications: Alexandra Davey