Virgin Australia Finds Its Voice In New Campaign Via DDB Sydney

Virgin Australia Finds Its Voice In New Campaign Via DDB Sydney
SHARE
THIS



Virgin Australia has revealed a new product campaign via DDB Sydney.

The campaign launches with three product spots that focus on some of the airline’s most popular offerings, including Economy X, in-flight WiFi and its all-inclusive airfares.

To support the new TVCs, Virgin Australia is also launching a digital, social and radio campaign that introduces a new visual identity and reflects a similarly playful tone.

The campaign aims to put a healthy dose of Virgin cheekiness back into the brand voice, as well as showcase product features that flyers may not know are offered by the airline.

Virgin Australia’s marketing director Michael Nearhos said: “We loved working with DDB and leading director Paul Middleditch to draw inspiration from the charming moments in our guests’ lives, and connect these to our easy, smile-inducing Virgin experience.

“And the best part is this is just the start of an exciting new period for our communications.”

DDB Sydney ECD Tara Ford said: “It was an absolute joy to bring a brand to life that wanted to have some fun. And I think you can see that in the work.

“We’re excited to launch this new direction for Virgin Australia and about what the future holds for the brand.”

 

CREDITS

DDB Sydney

CCO: Ben Welsh

ECD: Tara Ford

Creative Partner: David Jackson

Art Director: Anna Paine

Copywriter: Owen Bryson

Managing Partner: Kate Sheppard

Senior Account Director: Claire Hynes

Account Director: Tom Nowlan

Senior Account Executive: Ciara Moloney

Strategy Partner: Caroline Ghatt

Senior Planner: James Davis

Project Director: Casey Machen

TV Producer: Tash Johnson

Designer: Tim Prosser, Paul Jansen

Media: Carat
Production

Production House: Plaza Films

Director: Paul Middleditch

Executive Producer: Peter Masterton

Post Production: The Editors

Offline Editor: Peter Barton

Animation: Blockhead

Sound: Song Zu

Music Composer: Ramesh Sathiah

Engineer: Abigail Sie

Photography

Photographer: Ian Butterworth

Agent: Louis & Co

Client

Group Executive, Brand, Marketing, Public Affairs & Insights: Danielle Keighery

Marketing Director: Michael Nearhos

HO Consumer & Partnership Marketing: Rapthi Thanapalasingam

Leader Brand Communications: Erina Chapman

Specialist Brand Communications: Alexandra Davey

Please login with linkedin to comment

DDB virgin airlines Virgin Australia

Latest News

Highsnobiety Partners With Citizens Of Culture To Help Lead Its Media Partnerships In Australia
  • Media

Highsnobiety Partners With Citizens Of Culture To Help Lead Its Media Partnerships In Australia

Culture-leading publisher Highsnobiety continues to evolve its local operations with the appointment of Citizens of Culture as its strategic partner across media operations within Australia.  Highsnobiety is a premium global brand dedicated to cultural pioneers, with work spanning across digital platforms, print media, documentaries, cutting edge events, a shopping platform and a full service creative […]

Investigation Reveals That Amazon Destroys Thousands Of Dollars Of Unsold Stock, Including Laptops, TVs And Face Masks
  • Technology

Investigation Reveals That Amazon Destroys Thousands Of Dollars Of Unsold Stock, Including Laptops, TVs And Face Masks

An investigation by British broadcaster ITV has found that Amazon is destroying millions of items in unsold or returned stock. The report specifically focuses on one of the 24 warehouses the company has in the UK. According to ITV News, the destroyed items are largely unused and new, either returned items or those which never […]

by B&T Magazine

B&T Magazine
Witchery Partners With GlamCorner To Boost Subscription Shopping
  • Media

Witchery Partners With GlamCorner To Boost Subscription Shopping

Australian fashion brand Witchery has partnered with B Corp GlamCorner as part of GlamCorner’s subscription box offering as the demand for everyday essentials soars. This partnership marks another milestone for the Australian fashion industry towards becoming more circular and introducing more paths to reduce textile waste. Customers nationally will be able to rent more of […]

Curry Club For COVID-19 Relief, Powered By UnLtd, Challenges AdLand To Raise $100,000
  • Marketing
  • Media

Curry Club For COVID-19 Relief, Powered By UnLtd, Challenges AdLand To Raise $100,000

The media, marketing and creative industries are being encouraged to host their own ‘Curry Club for COVID’ before 30th June to help meet the ambitious $100k target set by its organisers. Curry Club for COVID, which was conceived by long-time adtech executive Peter Bray, sales director at Impact, and is powered by industry social purpose organisation […]

by B&T Magazine

B&T Magazine
UnLtd’s ‘Goals for Good’ Soccer Tournament Celebrates 10 Years
  • Media

UnLtd’s ‘Goals for Good’ Soccer Tournament Celebrates 10 Years

The UnLtd Cup is returning for its tenth consecutive year, marking a decade of soccer shenanigans that’s raised nearly $500,000 for children’s mental health charity, KidsXpress. On July 22-23rd, 28 teams from across the industry will battle it out on the soccer field in the two-day tournament at Sydney University Sports and Fitness Centre, Darlington. […]

Mobile Pnone Shopping Online With A Debit Card
  • Marketing
  • Technology

Ultra Commerce Acquires Vesta eCommerce

Australian-bred company Ultra Commerce has acquired New Zealand-based company Vesta eCommerce, a global software business providing leading product data management solutions. The recent acquisition is a significant move for the business, which is Australian born, owned, and headquartered, but has built out a global presence as it pursues rapid growth in the eCommerce market. Connecting […]

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign
  • Campaigns

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign

Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. The campaign aims to bring awareness to Canteen’s […]