Virgin Australia Finds Its Voice In New Campaign Via DDB Sydney

Virgin Australia Finds Its Voice In New Campaign Via DDB Sydney
B&T Magazine
By B&T Magazine



Virgin Australia has revealed a new product campaign via DDB Sydney.

The campaign launches with three product spots that focus on some of the airline’s most popular offerings, including Economy X, in-flight WiFi and its all-inclusive airfares.

To support the new TVCs, Virgin Australia is also launching a digital, social and radio campaign that introduces a new visual identity and reflects a similarly playful tone.

The campaign aims to put a healthy dose of Virgin cheekiness back into the brand voice, as well as showcase product features that flyers may not know are offered by the airline.

Virgin Australia’s marketing director Michael Nearhos said: “We loved working with DDB and leading director Paul Middleditch to draw inspiration from the charming moments in our guests’ lives, and connect these to our easy, smile-inducing Virgin experience.

“And the best part is this is just the start of an exciting new period for our communications.”

DDB Sydney ECD Tara Ford said: “It was an absolute joy to bring a brand to life that wanted to have some fun. And I think you can see that in the work.

“We’re excited to launch this new direction for Virgin Australia and about what the future holds for the brand.”

 

CREDITS

DDB Sydney

CCO: Ben Welsh

ECD: Tara Ford

Creative Partner: David Jackson

Art Director: Anna Paine

Copywriter: Owen Bryson

Managing Partner: Kate Sheppard

Senior Account Director: Claire Hynes

Account Director: Tom Nowlan

Senior Account Executive: Ciara Moloney

Strategy Partner: Caroline Ghatt

Senior Planner: James Davis

Project Director: Casey Machen

TV Producer: Tash Johnson

Designer: Tim Prosser, Paul Jansen

Media: Carat
Production

Production House: Plaza Films

Director: Paul Middleditch

Executive Producer: Peter Masterton

Post Production: The Editors

Offline Editor: Peter Barton

Animation: Blockhead

Sound: Song Zu

Music Composer: Ramesh Sathiah

Engineer: Abigail Sie

Photography

Photographer: Ian Butterworth

Agent: Louis & Co

Client

Group Executive, Brand, Marketing, Public Affairs & Insights: Danielle Keighery

Marketing Director: Michael Nearhos

HO Consumer & Partnership Marketing: Rapthi Thanapalasingam

Leader Brand Communications: Erina Chapman

Specialist Brand Communications: Alexandra Davey




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