B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • State of Origin
  • WPP
  • AFL
  • B&T Women in Media
  • Pinterest
  • Thinkerbell
  • imaa
  • Anthony Albanese
  • Meta
  • Spotlight on Sponsors
  • Foxtel
  • AI
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Virgin Australia Finds Its Voice In New Campaign Via DDB Sydney
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Campaigns > Virgin Australia Finds Its Voice In New Campaign Via DDB Sydney
Campaigns

Virgin Australia Finds Its Voice In New Campaign Via DDB Sydney

Staff Writers
Published on: 25th March 2019 at 10:24 AM
Staff Writers
Share
2 Min Read
Virgin Australia
SHARE

Virgin Australia has revealed a new product campaign via DDB Sydney.

The campaign launches with three product spots that focus on some of the airline’s most popular offerings, including Economy X, in-flight WiFi and its all-inclusive airfares.

https://www.youtube.com/watch?v=O8EjXH-mb2A

To support the new TVCs, Virgin Australia is also launching a digital, social and radio campaign that introduces a new visual identity and reflects a similarly playful tone.

The campaign aims to put a healthy dose of Virgin cheekiness back into the brand voice, as well as showcase product features that flyers may not know are offered by the airline.

https://www.youtube.com/watch?v=aq20swbFCCs

Virgin Australia’s marketing director Michael Nearhos said: “We loved working with DDB and leading director Paul Middleditch to draw inspiration from the charming moments in our guests’ lives, and connect these to our easy, smile-inducing Virgin experience.

“And the best part is this is just the start of an exciting new period for our communications.”

https://www.youtube.com/watch?v=4HQaiFv6LZM

DDB Sydney ECD Tara Ford said: “It was an absolute joy to bring a brand to life that wanted to have some fun. And I think you can see that in the work.

“We’re excited to launch this new direction for Virgin Australia and about what the future holds for the brand.”

 

CREDITS

DDB Sydney

CCO: Ben Welsh

ECD: Tara Ford

Creative Partner: David Jackson

Art Director: Anna Paine

Copywriter: Owen Bryson

Managing Partner: Kate Sheppard

Senior Account Director: Claire Hynes

Account Director: Tom Nowlan

Senior Account Executive: Ciara Moloney

Strategy Partner: Caroline Ghatt

Senior Planner: James Davis

Project Director: Casey Machen

TV Producer: Tash Johnson

Designer: Tim Prosser, Paul Jansen

Media: Carat
Production

Production House: Plaza Films

Director: Paul Middleditch

Executive Producer: Peter Masterton

Post Production: The Editors

Offline Editor: Peter Barton

Animation: Blockhead

Sound: Song Zu

Music Composer: Ramesh Sathiah

Engineer: Abigail Sie

Photography

Photographer: Ian Butterworth

Agent: Louis & Co

Client

Group Executive, Brand, Marketing, Public Affairs & Insights: Danielle Keighery

Marketing Director: Michael Nearhos

HO Consumer & Partnership Marketing: Rapthi Thanapalasingam

Leader Brand Communications: Erina Chapman

Specialist Brand Communications: Alexandra Davey

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: DDB, virgin airlines, Virgin Australia
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Dame Lisa Carrington.
Zespri Teams Up With World Champion Kayaker Dame Lisa Carrington In Global Partnership
10/07/2025
Agency Scorecard: EssenceMediacom
10/07/2025
Agency Scorecard: It’s Friday
10/07/2025
BMW’s Alex McLean: Let Go Of The Steering Wheel
10/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?