Fashion Brand Causes Furore With White Models Against Tribal Kenyan Backdrop

Fashion Brand Causes Furore With White Models Against Tribal Kenyan Backdrop
SHARE
THIS



Because the new trend seems to be brands embarrassingly appropriating other cultures into their campaigns without seeming to understand how dumb it is, we now have another beauty to add to the pile.

Valentino’s latest advertising gem features a string of mostly white models with cornrows and dreadlocks wrapped into buns, posing against a backdrop of Kenyan tribes and landscapes.

It comes just days after a Hungarian journo dressed herself up in blackface to raise awareness of secluded African tribes, and a Thai cosmetic company pushed the message of “you need to be white to win”.

According to creative directors Maria Grazia Chiuri and Pierpaolo Piccioli, “wild Africa” was the inspiration for the collection, with images shot in Amboseli National Park in Kenya.

You can see the snaps for yourself:Valentino Spring 2016 Campaign shot in Amboseli Park in Kenya. 1452541385243 Valentino Spring 2016 Campaign shot in Amboseli Park in Kenya. Valentino Spring 2016 Campaign shot in Amboseli Park in Kenya.

But this isn’t exactly Valentino’s first foray into African style, with the pre-fall 2015 lookbook featuring models sporting cornrows, while the spring 2016 runway show was heavily inspired by the same African ‘theme’, featuring bone necklaces, Masai beading, Kikuyu textiles, and feathers and fringed jackets hand-painted with geometric designs made to look “primitive, tribal, spiritual, yet regal” – their words, not ours.

And the response wasn’t exactly enthusiastic:

As for this latest campaign, Piccioli said, “We wanted to shoot not a fashion vision [of Africa], but more of a cultural vision — and not in a studio with an elephant”.

And according to Daily Life, this sentiment isn’t exactly uncommon. Editor Shiona Turini commented, “Black culture is often the inspiration, but black people aren’t part of the conversation. When we’re included, we’re able to help make a more well-rounded product — runway show, beauty story, hair tutorial, or editorial.”

As for us, we think we’ll leave the cornrows and tribal beads alone…

Please login with linkedin to comment

Advertising Standards Bureau Birkenhead Point Emmy gordon & gotch Kia Game On YouTube

Latest News

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off
  • Advertising
  • Media

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off

Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp
  • Advertising
  • Marketing
  • Media

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp

Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’
  • Media

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’

Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes
  • Advertising
  • Marketing

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes

According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]

by B&T Magazine

B&T Magazine
Maddison Connaughton Ends Time As Editor Of The Saturday Paper
  • Media

Maddison Connaughton Ends Time As Editor Of The Saturday Paper

Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]

Teenage boy wearing headphones works at desk in his bedroom
  • Media

New Research Names Olivia Rodrigo And BTS The Most Popular Study Music

Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]

Happy woman drinking tea and waving to someone while having video call over desktop PC in the evening at home.
  • Marketing
  • Opinion

Building A Successful Remote Marketing Team

Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]

Opinion

by B&T Magazine

B&T Magazine
Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up
  • Media

Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up

The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]

Shop! ANZ Calls On Industry To Participate In ANZ Shopper And Retail Marketing Industry Survey
  • Marketing

Shop! ANZ Calls On Industry To Participate In ANZ Shopper And Retail Marketing Industry Survey

Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]