Unilever has announced a new campaign to promote its Magnum LUXE range. The campaign created and executed by PHD Australia is designed to bring Unilever’s tagline to life “pleasure has more than one layer.”
The campaign uses a variety of channels and innovative formats to create product desirability for its customers, including the use of sound-enabled outdoor, station dominations and colourful digital billboards, and kicks off on February 17 2020 across TV, Video and Outdoor.
Unilever’s Melanie Chen added: “We’re excited to create a launch like Magnum LUXE and lead the way from ANZ to step up indulgent ice creams with genuinely exciting products. PHD has partnered with us to create a high impact media strategy that could also deliver luxury to the masses and specific audiences”
PHD’s group business director across Unilever Kathryn Furnari, said: “We know that consumers are seeking exciting new flavours to surprise and delight their taste buds. By working collaboratively with the Magnum team and our media partners, we were able to bring the essence of the product to life through innovative media formats, making for an exciting launch in 2020.”
The new range of luxurious ice creams designed to bring a multi-sensory experience to its customers. The indulgent flavours include chocolate cake batter, raspberry panna cotta and caramel hazelnut truffle sticks, and salted caramel and chocolate ganache tubs which are available in stores across Australia now.
