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Reading: TV Ratings (26/3/2025): MAFS’ Death Throes Does The Business For Nine
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B&T > TV Ratings > TV Ratings (26/3/2025): MAFS’ Death Throes Does The Business For Nine
TV Ratings

TV Ratings (26/3/2025): MAFS’ Death Throes Does The Business For Nine

David Hovenden
Published on: 27th March 2025 at 12:25 PM
David Hovenden
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We’re only one week away from the bliss of a Married At First Site-free existence, but Nine’s trashy reality show has once again set the tone for the network, which took out the number one position on the night according to OzTAM’s overnight ratings report.

In an episode where one of the brides declared “anyone would die to date me”, while the producers acted shocked at the fall out from their encouraging of the shows participants to go on a date with someone else on the show other than their ‘spouses’, the show garnered a total TV national audience of 2,813,000 and a national average audience of 1,763,000. That was enough to set Nine up for a dominant night with four of the top five watched programmes.

Interestingly, Nine’s homegrown drama Scrublands has finished its job as a promotional vehicle for the bush-based crime drama’s second series, Scrublands: Silver, due to released as a boxset on Stan 17 April. While the show reminded nearly everyone that watched MAFS that the second series was coming, not many stuck around to relive the show’s climax. In a stark illustration of how OzTAM’s new measurement system can gild the lily, the rerun had a national reach of 1,653,000 yet a national average of a mere 460,000. Perhaps it’s a good sign everyone has already watched the season on Stan, or the more cynical among us might observe the average MAFS fan doesn’t have the mental wherewithall to follow a scripted program.

Seven’s best effort was its nightly news, which took out second spot, with a national reach of 2,059,000 and an average audience of 1,331,000. Its best non-scripted programme was the 1% Club UK, which came in an honest sixth place, with a national reach of 1,474,000 and an average audience of 830,000.

And finally, the question has to be asked: what is going on with Ten? The beleaguered network managed only four programmes in the top 30 shows with its best effort being The Dog House Australia, which managed a national reach of 744,000 and an average audience of 350,000.

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  • Next TV Ratings (28/03/2025) TV Ratings (27/3/2025): 1.7M Tune In To Watch Essendon’s First Win Of The Season As Ben McKay Cops It From Own Fans
  • Previous TV Ratings (26/03/2025) TV Ratings (25/3/25): MAFS’ Jamie Takes Chance To Meet Other Potential Match Only To Be Stood Up By Date, With Husband Dave Surprisingly Supportive

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TAGGED: Channel Ten, Married At First Sight, Nine, Seven, TV Ratings
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David Hovenden
By David Hovenden
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David Hovenden is one of the co-founders of The Misfits Media Company and is B&T's editor-in-chief. He has been writing about advertising, marketing and media for more than 15 years. At the same time, he has also written for B&T's sister publication Travel Weekly on all matters travel related. Through this publication he can claim to have stepped foot on every continent in the world (now claimed to be eight, if you accept NZ is its own continent). He has also covered the business of law when he was editor-in-chief and publisher of Lawyer Weekly. Human Resources when he worked for that eponymously named title and a plethora of business and technology publications including, but not limited to PC Week, Australian Personal Computer, Web Week, Internet World, Factory Equipment News, Architecture Today and Building Product News. In his spare time David enjoys fishing, kayaking, fine dining and spending time with his family.

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