Tourism Australia is approaching the market for one or more media agency partners to deliver a range of core media services over the next five years.
The tender is split into two parts. The first is for media services across 13 markets, excluding Australia and New Zealand. The second is for search engine management (SEM) and search engine optimisation (SEO) services in the Chinese market.
Interested organisations may lodge proposals for either or both parts, and Tourism Australia said it is open to a range of potential operating models.
The agency partner, or partners, will be appointed for up to a five-year period from September 2021, structured as a three-year initial contract period with options for two further one-year extensions.
There are currently two incumbent agency partners. Mediabrands Australia, trading as UM, was appointed to deliver global media services in September 2016, and Gridsum Technologies was appointed to deliver SEM and SEO services in China in February 2018.
Tourism Australia managing director Phillipa Harrison said the tender for media services was a priority to ensure the organisation can continue to reach its target customers in a rapidly changing global landscape.
“We’re aiming to select the right agency partners, with the right operating model, to deliver these media services we require at a consistently high standard,” she said.
“Tourism Australia’s media partners have been and will continue to be a key partner underpinning communication programs across the world, including the Australian domestic market, to reach potential travellers.”
The closing date for tender applications is Friday 4 December at 3pm (AEDT). Those who wish to find out more about the opportunity to work with Tourism Australia can do so here.
The SingularityU Australia Executive Program will take place this may, celebrating leadership at the intersection of the values of humanity and the value of technology. The Elon Musks, Apples and Xeros of the world are taking risks for humanity and creating new technologies that streamline and beautify business operations. They simplify life by providing basic […]
Brisbane media professional and former OMD Australia Account Director Taylor Fielding (pictured) has officially launched TFM Digital. TFM Digital is a specialist media agency based in Newstead which primarily provides media buying services, and strategy development, to businesses chiefly, but not exclusively, within the franchise sector. Prior to the launch of TFM Digital, Fielding spent […]
Judging by the hangovers in the B&T office today you can count yourself damn lucky we even managed this photo thingy.
Launch marketing specialists Five by Five Global have been appointed by FutureFeed to develop their brand, international certification trademark and go to market strategy. The innovative livestock feed ingredient developed by CSIRO, Meat and Livestock Australian and James Cook University uses a specific genus of seaweed, Asparagopsis, which significantly reduces methane emissions in ruminant livestock. […]
Andrew Knowles, partner and co-founder of the corporate communications consultancy Shoebridge Knowles Media Group (SKMG), has won the PR category in the 2021 B&T 30 Under 30 Awards. Knowles received the award at a ceremony in Sydney last night, claiming victory in a highly competitive field that included leading executives from some of Australia’s biggest […]
The AFL is delighted to welcome Therabody as its Official Recovery Partner of the 2021 Toyota AFL Premiership Season. Therabody’s industry-leading devices and research will be integrated into pre-match training and post-match recovery routines to help prevent injuries and help improve overall athletic performance. Therabody will also become the naming partner for the end-of-season AFL […]