B&TB&T
  • Advertising
    • Campaigns of the Month
    • Effectiveness
    • League Tables
    • Opinion & Analysis
    • PR
    • Production & Craft
    • Social
    • Strategy & Insight
  • Agencies
    • Agency Scorecards
    • Appointments
    • Culture Bites
    • League Tables
    • Melbourne Confidential
    • New Business
    • Opinions & Analysis
    • Profiles
    • The Work
    • Fast 10
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles Awards
    • Hatchlings
    • Women in Media
    • Women Leading Tech
  • Best of the Best
  • Brands
    • Appointments
    • Campaigns
    • Culture Bites
    • Opinions & Analysis
    • Partnerships
    • Spotlight on Sponsors
  • Campaigns
    • Campaigns of the Month
    • League Tables
    • Opinion & Analysis
    • The Work
  • CMOs
    • Appointments
    • CMO Power List
    • CMOs to Watch
    • Opinions & Analysis
  • Marketing
    • Appointments
    • Customer Experience
    • Data & Insights
    • Opinions & Analysis
    • Spotlight on Sponsorship
    • Strategy
    • Sports Marketing
  • Media
    • AI
    • Appointments
    • Audio
    • Cinema
    • Digital
    • Headliners presented by Nine
    • News Media & Publishing
    • Opinions & Analysis
    • Out of Home
    • Platforms
    • Profiles
    • Radio Ratings
    • Retail Media
    • Social
    • Spotlight on Sponsors
    • Streaming
    • Trading & Upfronts
    • TV Ratings
  • Technology
    • AdTech & MarTech
    • AI
    • Appointments
    • Opinions & Analysis
    • Platforms
  • Cairns Crocodiles
Search
Trending topics:
  • Featured
  • Nine
  • Seven
  • ABC
  • WPP Media
  • Thinkerbell
  • Partner content
  • Meta
  • Channel 9
  • Channel 10
  • channel 7
  • Google
  • SBS
  • B&T Exclusive
  • Are Media
  • Pinterest
  • TikTok
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2026 B&T. The Misfits Media Company Pty Ltd.
Reading: Tony Keusgen Departs Snap, Ryan Ferguson Appointed New MD ANZ
Share
Subscribe
B&TB&T
Subscribe
Search
  • Advertising
    • Campaign of the Month
    • Effectiveness
    • League Tables
    • Opinion & Analysis
    • PR
    • Production & Craft
    • Social
    • Strategy & Insight
  • Agencies
    • Agency Scorecards
    • Appointments
    • Culture Bites
    • League Tables
    • New Business
    • Opinions & Analysis
    • Profiles
    • The Work
    • Fast 10
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles Awards
    • Hatchlings
    • Women in Media
    • Women Leading Tech
  • Best of the Best
  • Brands
    • Appointments
    • Campaigns
    • Culture Bites
    • Opinions & Analysis
    • Partnerships
    • Spotlight on Sponsors
  • Campaigns
    • Campaigns of the Month
    • League Tables
    • Opinion & Analysis
    • The Work
  • CMOs
    • Appointments
    • CMO Power List
    • CMOs to Watch
    • Opinions & Analysis
  • Marketing
    • Appointments
    • Customer Experience
    • Data & Insights
    • Opinions & Analysis
    • Spotlight on Sponsorship
    • Strategy
    • Fast 10
    • Sports Marketing
  • Media
    • AI
    • Appointments
    • Audio
    • Cinema
    • Digital
    • Headliners presented by Nine
    • News Media & Publishing
    • Opinions & Analysis
    • Out of Home
    • Platforms
    • Profiles
    • Radio Ratings
    • Social
    • Spotlight on Sponsors
    • Streaming
    • Trading & Upfronts
    • TV Ratings
    • Retail Media
  • Technology
    • AdTech & MarTech
    • AI
    • Appointments
    • Opinions & Analysis
    • Platforms
  • Cairns Crocodiles
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2026 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Tony Keusgen Departs Snap, Ryan Ferguson Appointed New MD ANZ
Media

Tony Keusgen Departs Snap, Ryan Ferguson Appointed New MD ANZ

Staff Writers
Published on: 16th December 2024 at 8:21 AM
Edited by Staff Writers
Share
2 Min Read
Ryan Ferguson

Snap Inc. has announced that managing director Tony Keusgen has left Snap after joining in May 2023.

Joining from Quantium, Keusgen led Snap’s business across Australia and New Zealand, being responsible for setting and executing the local strategy and overseeing Snap’s business operations across both markets. The company wished Keusgen well in his next endeavour.

Ryan Ferguson has replaced Keusgen s MD for Australia & New Zealand after joining Snap as head of sales in July.

“With Ryan’s relentless pursuit of delivering value for our clients and partners, as well as his demonstrated natural leadership, I am thrilled to have Ryan as Snap ANZ’s Managing Director,” said Ajit Mohan, APAC president, Snap Inc.

“With Ryan’s proven track record and customer-obsessed mindset, I have great confidence that he will drive business growth, deliver outstanding results for our partners and continue to grow and serve our community of 9.5 Million Snapchatters across the ANZ region”.

“I couldn’t be more thrilled to be leading Snap in Australia and New Zealand. Since joining the company earlier this year, the growth potential for Snap in this region has been evident, and I’m excited to be working with a refreshed team of talented, passionate people across the Tasman to realise this enormous opportunity. As we head into 2025, I’m focussed on continuing to drive full-funnel results for our partners in Australia and New Zealand,” Of his appointment, Ferguson said:

Ferguson’s appointment is effective immediately.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.
Add B&T as a preferred source on Google

No related posts.


TAGGED: snap, Snapchat
Share
Aimee Edwards
By Aimee Edwards
Follow:
Aimee Edwards is a former contributor at B&T, where she reported on media, advertising, and the broader cultural forces shaping both. Her reporting covers the worlds of sport, politics, and entertainment, with a particular focus on how marketing intersects with cultural influence and social impact. Aimee is also a self-published author with a passion for storytelling around mental health, DE&I, sport, and the environment. Prior to joining B&T, she worked as a media researcher, leading projects on media trends and gender representation—most notably a deep dive into the visibility of female voices in sports media. 

Latest News

WPP Media Tops Aussie RECMA Report, Omnicom Media Dominates On Global Stage
06/11/2026
Southern Cross Media Group Is Dead, Long Live Seven Media Group
06/11/2026
TV Ratings (5/11/26): Million-Dollar Mare Gives Nine A Ratings Boost
06/11/2026
Starbucks Gets Artist Geoff McFetridge To Bring Cups To Life In Christmas Campaign
06/11/2026
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinions & Analysis
  • Technology

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2026 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?