Sports Illustrated Swimsuit Edition Goes Nude For #MeToo Movement
Famed US sports magazine Sports Illustrated has jumped on the women’s empowerment movement #MeToo by dedicating part of its annual swimsuit edition to naked models daubed with powerful messages.
However, as you’d expect, a swimsuit edition featuring women not actually wearing swimsuits all in the name of feminism has, unsurprisingly, attracted its share of critics.
The nude photoshoot features models Paulina Porizkova, Sailor Brinkley Cook and Robyn Lawley with words such as “natural” and “truth” painted on their bodies.
Apparently, the idea for the shoot and its political #MeToo message was the idea of the female editor of the annual swimwear edition, MJ Day.
Day said she hoped the shoot would change perceptions around its annual cossie edition. The much-hyped edition – out next week – also features the usual flotilla of bikini-clad sport stars all photographed on a Carribean beach.
“It’s about allowing women to exist in the world without being harassed or judged regardless of how they like to present themselves,” Day told Vanity Fair before adding: “These are sexy photos At the end of the day, we’re always going to be sexy, no matter what is happening.”
However, critics have lashed the magazine suggesting that combining a #MeToo stance with nudity was “part of the problem”.
“Because nothing honours women like putting a naked picture of one on the cover of a men’s magazine #LiberalHypocrisy @SInow,” wrote one Twitter user.
“So we’re going to confront sexual harassment…by publishing photos of naked women. Because that makes sense. #MeToo,” added another.
Latest News
Coates Group Named As Global DMB Parner For McDonald’s
Global digital merchandising technology company Coates Group has been named a global partner to quick service restaurant, McDonald’s. The relationship between Coates and McDonald’s, which currently spans 50 years, is set to continue thanks to the recent announcement which is the largest global agreement between the two companies to date. Coates was recently named McDonald’s […]
Reddit Wants Australians To Join New Developer Platform
Reddit has today announced a new Developer Platform a unified space for developers to create and launch programs and apps to run specifically on the platform that will make it simpler and more engaging for users. The Reddit Developer Platform will focus on improving support, flexibility and performance for Reddit’s third party developers, and will […]
Australia’s Best Places To Work List Reveals You’re Better Off In Tech Then Adland
A list of the best places to work is in and, as expected, it's all bad news for salt mines, knackeries & sewerage works.
GroupM’s Wavemaker Retains Mondelez & Vodafone Accounts
Peter Vogel's Christmas bonus still nicely on track after his agency, Wavemaker, retain some big brands today.
Michael Cassel Group Names Former SMH Producer Nathanael Cooper As Director Of Publicity
Michael Cassel Group today announced the appointment of journalist Nathanael Cooper as director, publicity to spearhead the company’s Australian and global communication campaigns and strategy. Cooper was previously the executive producer, audio at The Sydney Morning Herald and The Age, responsible for the audio strategy and distribution at both publications. He also hosted the daily […]
HT&E Post $172 Million In Revenues In First Half Of 2022
HT&E the latest media company to post impressive numbers. That's despite sifting through said numbers being rather dull.
As Inflation And Cost Of Living Hits, Aussies Are Turning To Side Hustles, Says Similarweb
Digital intelligence platform Similarweb has revealed that the number of Australians using OnlyFans, Uber and other side hustles has grown significantly YoY against last year’s numbers. With economic pressures increasing and cost of living continuing to rise, Similarweb found that despite record low unemployment rates, interest in side hustles is growing exponentially as people look […]
Ladbrokes Remakes Iconic Rocky Scene With Drag Queens, Sports Stars & Punks & It’s Truly Glorious
UK sports betting site Ladbrokes has remade one of cinema’s most iconic scenes – Rocky Balboa’s famous running scene from 1979’s Rocky II – and it’s truly wonderful. Even if you’re not a fan of the Sylvester Stallone-fronted boxing flicks, few people have probably escaped the classic scene that culminates with Stallone’s character triumphant atop […]
Crimtan Lands New ANZ Sales Director Jeff Purser
Programmatic marketing group Crimtan today announced the appointment of Jeff Purser (pictured) as its new ANZ sales director. In his new role, Purser will be responsible for driving revenue and results for Crimtan’s broad customer base across Australia and New Zealand. He will be working closely with JAPAC commercial director, Joshua Wilson, to build on […]
Idris Elba Stars In New Campaign For Booking.com
Idris Elba proves he's everyone's favourite actor in Booking.com ad. B&T means no disrespect to Toadie in that comment.
DGtek Appoints Edge As Creative For Retail Arm Pineapple Net
Edge has been appointed by DGtek to provide brand, creative, and media services for its retail brand Pineapple Net. DGtek has rapidly expanded its full-fibre optic broadband network in Melbourne and in other major cities in Australia with network covering over 35k premises. Pineapple Net, as DGtek’s retail brand, was awarded the prestigious CommsDay Eddison […]
Wednesday TV Wrap: No One Really Watching Martin Clunes: Islands In The Pacific, As Nine Takes The Night
TV numbers show MKR continuing to struggle. Not that anyone's phoning Pete Evans just yet.
Komo Lands Niel Isdale As Chief Revenue Officer As Sydney Arm Launches
Perth based audience engagement SaaS platform Komo has announced Niel Isdale (pictured, right) will be stepping into the role of chief revenue officer, accompanying the news it has opened a Sydney office to service and expand its growing portfolio of clients. Isdale brings 11 years’ experience in leadership roles, including two years at LinkedIn where […]
Officeworks Enters Print Media With Free In-Store Magazine
Officeworks' mag features such articles as "What your highlighter says about you" & "A survivor's guide to paper cuts".
Radio Ad Revenue On The Rise In Capital Cities, Says CRA
Commercial radio ad revenue for the five major Australian capital cities increased by 0.7 per cent to $48.916 million in the month of July compared to $48.571 million a year ago, according to figures released today by industry body CRA. Sydney stations recorded a 5.9 per cent year on year increase in ad revenue to […]
IAB Report Finds Drastic Shift Towards Programmatic DOOH Advertising
Australian advertising agencies are continuing to embrace programmatic digital out of home advertising (pDOOH), with 83 per cent of agencies having used pDOOH and 48 per cent at least regularly considering it according to the Attitudes to DOOH 2022 Report which was released today by IAB Australia at AdTECH:OOH. The Report is based on a […]
A Letter To All The Women I’ve Learnt From: Jane Ormsby, Scroll Media
The founder of Scroll Media, Jane Ormsby, has kindly shared with B&T a lovely letter dedicated to the women she’s learnt from: I was recently asked to be a Judge for the B&T Women in Media Awards, which was an absolute privilege. As a female founder of Scroll Media, I was given the Entrepreneurs Category […]
Bundy Rum & Leos Launch First Mixed Gender Fantasy League For NRLW
Just in time for the kickoff to the NRLW Premiership season, Bundaberg Rum and Leo Burnett Australia have partnered with the NRL to create the world’s first official mixed gender fantasy league: the Bundy Mixer. This first-of-its-kind program has been developed to allow fans to build their team by selecting players from both the men’s […]
Getty Images’ Kate Rourke Talks BeReal, GenZ And The Importance Of Visual Advertising
Advertising to Gen Z is proving to be a complicated task for many companies as they try and grapple with changing interests and mediums. Recently, B&T was lucky enough to catch up with Kate Rourke (pictured), head of creative insights at Getty Images APAC, to discuss the rise of apps like BeReal and TikTok and […]
Here’s Why YOU Should Care About Supply Path Optimisation!
Could your supply path optimisation do with a zjoosh, a polish, a spring clean? This will be like an Ajax to the valves.
Optus Joins The Ash Barty Party & Becomes Her First Partner Since Retirement
Optus has announced world-champion tennis player Ash Barty as its chief of inspiration, Barty’s first new partnership since her retirement from professional tennis in March. The partnership will see Barty feature in a mix of content initiatives, employee engagement programs and community-focused campaigns to connect Australians and inspire them to say “yes” to their dreams, […]
Lisa Ronson Jumps Out Of The Trolley & Exits Coles
Lisa Ronson can finally do the weekly shop at ALDI after the CMO exits Coles after three years.
Tourism New Zealand And DDB Invite Curious Explorers In New Global Campaign
Tourism New Zealand has unveiled its first global campaign in two years, IF YOU SEEK – the country’s invitation to international visitors. Launched today in core visitor markets such as Australia and the United States, IF YOU SEEK explores perspectives unfamiliar to the travel category; enticing audiences to explore Aotearoa New Zealand via glimpses of […]
Hardhat Lands Retail Pioneer Godfreys Account Following Tough Pitch
Following a competitive pitch, retail group Godfreys has announced the appointment of independent creative agency Hardhat. Following two years of growth, with the business now sitting at more than 150 stores and 3 million customers, Godfreys has set about transforming its retail stores to more accurately reflect the business’ category leadership and expertise. At the […]
Biggest Spenders In Podcast Ads Revealed By iHeart And Magellan AI
iHeart announces top ad spenders in podcasts. No word on how many listeners skip through every ad they encounter.
Revealed: Australia’s Top Ad Spenders For The First Half Of 2022
Feeling bad about your expensive coffee habit? This read should put your woes in perspective.
Google Wins Big After Australian High Court Deems The Search Engine Is Not A Publisher
Defamation laws may finally relax in Aus! Hence, why we are revealing our editor is addicted to gaviscons.
Rural Aussie Women Celebrated With The Announcement Of 2022 Shine Awards
Rural and regional women who have excelled in making their communities better places to live and work are set to be celebrated with the launch of the Shine Awards, a six-year partnership between rural and regional newspaper, The Weekly Times, and Harvey Norman. Readers are being asked to share their stories and nominate the unsung […]
Seven Drops Education Tool Attempting To Get Marketers & Agencies To Focus On Total TV
Seven no longer calling it just TV, but "total TV". Preferring you also scream it while doing jazz hands.
Seven Supremo James Warburton Takes Massive Haircut, But Still Banks $3.4M For 2021-22
The salaries for Seven's top earning execs are in & make for interesting reading. And completely depressing reading too.
“Exciting Times Ahead”: TotallyAwesome Raises $14.24 Million In Seed Funding
If you think seed funding has to do with feeding birds, this article is not for you.
Congratulations! AWARD State Finalists Announced For Top Student Of The Year Award
Do you get jealous of high achievers that are younger and have perfect blood pressure? Get ready for your blood to boil.
Study: Aussies Drinking Less Alcohol Post-Covid, As RTD Sales Hit Record Highs
B&T staff once again bucking the national trend as latest study reveals Aussies boozing less post-COVID.
Australian Turf Club Appoints Enthral To Lead PR For Upcoming Everest Carnival
Enthral intern spotted buying glitter, clown noses and comically big shoes to prepare the office.
“Massively Offensive!” Paint Ad Slammed As Misogynistic, As Brand Defends “Humour”
B&T throwing the old adage "as boring as watching paint dry" out the window today, as humble paint ad causes fury.
Matt Preston’s 10 Return Might Mean He Is Cooking Something Up With The Network
Preston clearly prepared to do anything for a free subscription to Paramount+
No woman should face assault regardless of who or where, even if she’s at a nude beach or exercising her prerogative to pose nude for a photo shoot. And Sports Illustrated Swimsuit will do what they always do – provocative.
Beauty vs. objectification is in the mind of the beholder. Let’s face it, of all the forms in creation, nothing is as beautiful as the human form, especially the female form. And the greatest art is nude figures.
Sports Illustrated, my beef with you from an artistic perspective is you call this “nude” when the women have to cover up parts of their anatomy, as if it’s shameful or criminal to have a female body that includes the “naughty bits”. This is not “nude”. And we all know what’s being covered up.
So, Sports Illustrated, if you’re doing “nude” you need to take a bold step, do it right and make it beautiful.
(NSFW)
https://vimeo.com/254435575