Sorrell Grabs Another One As MediaMonks Merges With German Auto Agency Staud Studios

Sorrell Grabs Another One As MediaMonks Merges With German Auto Agency Staud Studios

Sir Martin Sorrell continues his march across the globe with S4’s MediaMonks announcing it has merged with German production studio Staud Studios.

Staud specialises in the automotive industry and the move cements S4’s presence in Germany, Europe’s second biggest advertising market.

Staud Studios was founded in 1983 by car photographer René Staud and is now run by his sons Pascal and Patrick Staud. Over the past 35 years Staud has worked for almost every automotive brand in the world and evolved into a full-service marketing solution specialised in connected experiences along the customer journey.

The 75 automotive specialists based in Stuttgart serve international mobility brands with a deep industry knowledge and unique capabilities in digital production and technology, like Unreal-based visualization solutions.

Commenting on the move, Sorrell said, “We are delighted to welcome Pascal and his colleagues to MediaMonks and S4Capital. We look forward to developing a strong content, data and digital media practice in Germany, leveraging Staud’s automotive expertise on a global basis and broadening our base in Western Europe.”

“Staud Studios will play a key part in building up the Marcom ENGINE solution for BMW & MINI. Their Automotive expertise is second to none – going forward Pascal and his team in Stuttgart will become the global centre of expertise for mobility at MediaMonks.” said Victor Knaap, CEO MediaMonks, and S4Capital executive director.

Pascal Staud added: “We see a huge demand for change in the automotive industry with a specific need for direct to consumer models, personalized interactions and scalable digital and 3D experiences. As MediaMonks’ Global Mobility Hub we add relevant capabilities to our existing services, to help our clients on their path of transformation.”

“The possibility to plug in our production pipeline into MediaMonks makes our services truly global and scalable, which is essential to serve our clients on their futures needs.” added Patrick Staud, who is Staud’s chief creative technologist.


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