The Seven Network has used today’s Upfronts to unveil its content slate for 2022 with new programming and some oldies getting resurrected, too.
You can read all of today’s major announcements below:
- Seven unveils 7Shop that allows consumers to instantly buy on-screen products
- Seven joins with salesforce to enhance its media trading platform
- Seven ramps up its 7Plus offerings
- Seven to broadcast Birmingham Commonwealth Games starting July
- Lord Ian Botham joins Seven’s cricket commentary box
- Samantha Armytage returns for Seven’s Farmer Wants A Wife Role
Seven West Media managing director and chief executive officer, James Warburton, said: “Two years after we announced our new content strategy, including a clear focus on reaching younger viewers, we are currently back at number one and that is where we are going to stay.
“With the best sport, news and entertainment on Australian TV, including some of the biggest TV brands in the world, Seven will win the 2021 calendar year in 25 to 54s, 16 to 39s, under 50s and total people. We are also #1 across the survey year, even excluding the incredible results we achieved with the Olympic Games Tokyo 2020.
“Our 7plus platform is #1 and smashed streaming records with its innovative coverage of Tokyo 2020,” he said.
“This year on Seven and 7plus, The Voice, Dancing With The Stars: All Stars and Big Brother VIP joined our stable of hit tentpole entertainment shows, plus 7NEWS, Sunrise, Home and Away, Better Homes and Gardens and the most popular sports on TV.
“Next year, we are committing an additional $30 million to $40 million to new local productions and we will have 52 weeks of proven content.
“That content will include a stellar collection of returning shows, the Olympic Winter Games Beijing, the XXII Commonwealth Games, the AFL, the Supercars Championship including the Bathurst 1000, significantly more horse racing, and over a dozen new local and international shows for Channel 7, with more for 7mate. It’s an incredible and unbeatable line-up,” Mr Warburton said.
“As Australia re-opens, businesses and consumers are ready to kick start their lives. Seven’s impressive first quarter 2022 content, including the Olympic Winter Games Beijing, and our Kick Start 2022 packages will give our clients a real competitive edge and a strong share of voice.”
In 2022, Seven’s hit entertainment shows The Voice, Big Brother, SAS Australia, Farmer Wants A Wife and Dancing With The Stars: All Stars will be joined by The Voice: Generations – starring the amazing coaches from The Voice, Keith Urban, Rita Ora, Guy Sebastian and Jessica Mauboy – plus the new AGT, Australian Idol and the return of the most successful cooking show ever seen on Australian TV – My Kitchen Rules.
The fun and romance of Farmer Wants A Wife will be ramped up with the addition of “Sam’s Choice”, a special segment featuring acclaimed journalist and presenter Samantha Armytage.
Today, Seven also announced it will commission Apartment Rules, an exciting new twist on its long-running hit House Rules.
Seven Network director of programming, Angus Ross, said: “We have spent the past two years refreshing and reinventing our content across broadcast and digital, and the results speak for themselves. Seven is back where it belongs: at #1.
“Next year will be even bigger, with an amazing line-up of sport, our new and returning 7.30pm tentpole shows and the constant success of our content ‘spine’ of Sunrise, The Morning Show, The Chase Australia, 7NEWS, Home and Away – which is Australia’s #1 drama – and Better Homes and Gardens.
“The return of My Kitchen Rules is particularly exciting for us and for viewers. It was the biggest show on TV for many years and we’re taking it back to its roots. We don’t want to give away too much right now, but it will be the original and the best My Kitchen Rules, reinvented for 2022,” he said.
“In addition to the new tentpole shows, 2022 will bring the compelling new Australian drama Claremont, two new factual series in Strike Force and Code 1: Minute by Minute, and the best of new British drama from ITV.
“Special event TV is a key part of our content and next year will be no different, with more remarkable 7NEWS Spotlight specials, Carols In The Domain, the 94th Annual Academy Awards and – new to Seven in 2022 – the 64th GRAMMY Awards,” Ross said.
