Seven Ramps Up Its 7Plus Offerings

Seven Ramps Up Its 7Plus Offerings
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The Seven Network has today revealed its innovations and exclusive content coming to 7plus across the rest of 2021 and into 2022.

Joining the home of some of Australia’s biggest television shows including The Voice, Big Brother, SAS Australia and Farmer Wants A Wife are exclusive international versions of Seven’s mega-sized tentpoles: Big Brother Canada, The Voice US, SAS UK: Who Dares Wins and Celebrity SAS UK: Who Dares Wins.

Australia’s  commercial free-to-air BVOD platform will again deliver the world’s biggest sporting events, with the Olympic Winter Games Beijing and the XXII Commonwealth Games available live and free in 2022.

Joining the line-up is iconic medical drama ER, as well as Super Fun Night, Lost Girl, Damages, Party of Five, Rescue Me and The Guardian before Cashmere Mafia, Unforgettable, Rookie Blue, Bitten, Hell On Wheels, Ice and X Company.

To help users save time browsing and spend more time enjoying the extensive library of content on 7plus, new virtual channels will arrive on the platform in 2022, letting viewers better connect with their next favourite show. Seven is the first broadcaster in the Asia- Pacific region to adopt this new technology, which enables 7plus to dynamically mine Seven’s cloud-based program catalogue to generate virtual, live-streaming pop-up channels.

Next year will also bring an improved, unified experience across all viewing platforms, ensuring 7plus remains the best-in-class offering for viewers. This includes additional improvements to video quality, audio quality, live pause, start over and recap/credit skip, as well as a more personalised experience powered by tailored, dynamic layouts and content selections.

With the BVOD market showing strong growth again this year, 7plus has taken the lead among commercial free-to-air BVOD services thanks to the success of the Olympic Games Tokyo 2020, SAS Australia, The Voice, Farmer Wants A Wife, Big Brother, Home and Away and a deep library of classic content.

So far in 2021, 7plus leads with a 47 per cent commercial free-to-air BVOD share, ahead of 9Now on 39.5 per cent  and 10play on 13.5 per cent.

This year has also seen remarkable growth in the number of registered 7plus users, which have surged from 5.1 million in January to almost 10 million today.

More than 70 per cent of the content on 7plus is exclusive to the service and about half of the time people spend with 7plus is devoted to watching content that has not run on the Seven broadcast channels.

Seven West Media Chief Digital Officer, Gereurd Roberts, said: “7plus has had a phenomenal 2021, clearly establishing itself as best-in-class in the BVOD world after the stellar success of the Olympic Games Tokyo 2020. We’re determined to keep that momentum going, with another quantum leap in user experience, plus a great array of new and exclusive content.

“Expect premium design within a completely personalised content and viewing experience. 7plus will no longer deliver one interface for all users, but a uniquely tailored experience for the individual, delivering the right content to the right viewer at the right time, based on profile, viewing history, time of day and other key data points.

“This is all built to drive deeper engagement, continue our growth in daily, returning users, and take our vast library of premium content to the next level. We’re thrilled to continue pushing the boundaries and leading the market in BVOD capability.”

Seven West Media Network Digital Sales Director, Nicole Bence, said: “ “That, combined with our audience intelligence platform 7REDiQ, provides a powerful opportunity to bring brands closer to their audience than ever before.”

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