Seven is claiming an early win in the breakfast show wars – Cue Kochie popping the champagne.
Yes, Kochie has been crunching the numbers all night, and allegedly Sunrise has won.
Okay, that’s a lie. Kochie has nothing to do with working out the television ratings, but Seven is claiming that Sunrise again took the crown as Australia’s #1 breakfast show in 2022.
For the 19th year in a row, Sunrise, hosted by David Koch and Natalie Barr, is #1 in its timeslot. Australia’s #1 breakfast show has won every week this year, nationally and in the capital cities.
So far in the 2022 OzTAM survey year, Sunrise has an average national daily audience of 397,000 viewers, 31 per cent bigger than its nearest competitor, and has cemented its position as the #1 breakfast TV program Australians turn to for up-to-the-minute news and breaking stories that inform and entertain.
Network director of morning television at Seven, Sarah Stinson, said: “We are proud that more than 1.01 million people start with Sunrise every morning across Australia, and we never take it for granted.
“As the world bounces back from the past few years, Australians continue to turn to Kochie, Nat and the team for breaking news, a sense of community and the light and laughs we all need to start the day feeling great and well informed.”
According to Seven cross the capital cities, Sunrise has an unrivalled commercial share of 45.5 per cent, 6.7 share points bigger than its closest rival, and a 52.8 per cent share in regional audiences, 19.5 share points bigger. Sunrise is also #1 in its timeslot in people 25 to 54 nationally.
This year, Sunrise has won every week in the capital cities and nationally, including 25 weeks of the 40-week official rating calendar.
According to Seven the audience numbers so far this year are:
| Market | Period |
Sunrise |
Today |
10 News First: Breakfast |
| National | Survey year-to-date |
397,000 |
303,000 |
24,000 |
| Calendar year-to-date |
398,000 |
301,000 |
24,000 |
|
| Capital cities | Survey year-to-date |
236,000 |
200,000 |
16,000 |
| Calendar year-to-date |
236,000 |
202,000 |
16,000 |
