Samba TV And The Trade Desk Bring Global Partnership To Australia

Samba TV And The Trade Desk Bring Global Partnership To Australia
SHARE
THIS



Television insights and analytics company Samba TV and global advertising technology platform The Trade Desk today announced the expansion of their US partnership to international markets beginning in Australia.

The integration of Samba TV’s data in The Trade Desk platform will provide Australian clients with cross screen planning and targeting capabilities to find specific TV audiences across every addressable screen based on their prior television viewing behaviours. The announcement will complement cross-industry efforts in Australia, including the launch of Virtual Australia, or ‘VOZ,’ to provide all-screen, cross-platform reporting.

Built into a global network of more than 26 million Smart televisions, Samba TV’s core data is generated by the company’s proprietary Automated Content Recognition (ACR) technology to provide robust and actionable insights into what consumers are actually watching across Broadcast Linear, Cable and OTT video and the effectiveness of advertising campaigns. The expansion of the partnership globally will provide advertisers with insights to assess content consumption and advertising effectiveness across addressable television screens.

“We’re delighted to deepen our partnership with a market leader like The Trade Desk that shares our mission to enhance the impact of programmatic advertising using the power of advanced capabilities of our TV viewership data and audience insights,” said Samba TV chief revenue officer Dan Ackerman.

“Australia is one of the most innovative media markets in the world and advertisers here are looking for the most advanced tools to boost audience reach, optimise campaign frequency and deepen audience insight.  Together we will bring these capabilities to market for the first time.”

“TV consumption is changing and 2020 will be a watershed year for cross-screen measurement in Australia,” said The Trade Desk GM Australia New Zealand James Bayes [feature image].

“Samba’s launch, made available first via The Trade Desk, together with the introduction of VOZ, will fundamentally change TV planning and reporting in Australia. We’re fully committed to supporting the growth of the TV industry through innovative data solutions that maximise the impact of premium, professionally produced content .

The partnership builds on the successful collaboration between the companies in the United States launched in 2019.

Key planning and targeting benefits to advertisers will include:

  • Extending reach by using cross-screen reach and frequency metrics to plan and automatically optimize TV campaigns.
  • Providing the ability to target viewers who were either exposed or unexposed to a brand’s TV commercials across both BVOD and the open web.
  • Enabling advertisers to reach elusive TV audiences such as streamers, gamers and Light TV Viewers.

 

Please login with linkedin to comment

samba tv the trade desk

Latest News

Leadership, Humanity, Technology – The Sweet Spot
  • Media
  • Technology

Leadership, Humanity, Technology – The Sweet Spot

The SingularityU Australia Executive Program will take place this may, celebrating leadership at the intersection of the values of humanity and the value of technology. The Elon Musks, Apples and Xeros of the world are taking risks for humanity and creating new  technologies that streamline and beautify business operations. They simplify life by providing basic […]

by B&T Magazine

B&T Magazine
OMD Alumnus Launches Specialist Media Agency For The Franchise Sector; TFM Digital
  • Marketing

OMD Alumnus Launches Specialist Media Agency For The Franchise Sector; TFM Digital

Brisbane media professional and former OMD Australia Account Director Taylor Fielding (pictured) has officially launched TFM Digital. TFM Digital is a specialist media agency based in Newstead which primarily provides media buying services, and strategy development, to businesses chiefly, but not exclusively, within the franchise sector. Prior to the launch of TFM Digital, Fielding spent […]

FutureFeed Appoints Five By Five For Global Launch
  • Media

FutureFeed Appoints Five By Five For Global Launch

Launch marketing specialists Five by Five Global have been appointed by FutureFeed to develop their brand, international certification trademark and go to market strategy. The innovative livestock feed ingredient developed by CSIRO, Meat and Livestock Australian and James Cook University uses a specific genus of seaweed, Asparagopsis, which significantly reduces methane emissions in ruminant livestock. […]

SKMG’s Andrew Knowles Snares B&T’s 30 Under 30 For PR
  • Marketing

SKMG’s Andrew Knowles Snares B&T’s 30 Under 30 For PR

Andrew Knowles, partner and co-founder of the corporate communications consultancy Shoebridge Knowles Media Group (SKMG), has won the PR category in the 2021 B&T 30 Under 30 Awards. Knowles received the award at a ceremony in Sydney last night, claiming victory in a highly competitive field that included leading executives from some of Australia’s biggest […]

MELBOURNE, AUSTRALIA - APRIL 14: Jack Viney of the Demons and Mitch Wallis of the Bulldogs pose for a photo during the Theragun & AFL Partnership announcement at AFL House on April 14, 2021 in Melbourne, Australia. (Photo by Dylan Burns/AFL Photos)
  • Marketing

AFL Names Therabody As Its Official Recovery Partner

The AFL is delighted to welcome Therabody as its Official Recovery Partner of the 2021 Toyota AFL Premiership Season. Therabody’s industry-leading devices and research will be integrated into pre-match training and post-match recovery routines to help prevent injuries and help improve overall athletic performance. Therabody will also become the naming partner for the end-of-season AFL […]