Pinterest Expands Down Under By Doubling Size Of Australian Team 

Pinterest Is A Visual Discovery Engine For Ideas Like Dinner Recipes, Home And Style Inspiration, And More on January 18, 2019 in Newport Beach, California.
B&T Magazine
Edited by B&T Magazine

Pinterest is expanding its team for Australia and New Zealand and hiring for numerous roles across sales, creative strategy, and marketing, off the back of strong user growth in 2020.

The visual inspiration platform will double the size of its Australian team, with opportunities now open at its Sydney office for roles that include partner managers, among others.

The news comes as Pinterest celebrates a strong increase in users in 2020: globally, Pinterest welcomed more than 100 million additional monthly active users in 2020, bringing its total to more than 450 million global monthly active users. In addition, more than 300 billion Pins have been saved on to more than 6 billion boards*.

These are insights Pinterest believes will be key selling points for advertisers.

“On Pinterest, ads are useful and brands are additive to the user experience, and we’re seeing ANZ advertisers recognise this unique value of reaching consumers on Pinterest to inspire decisions,” Pinterest head of Australia and Canada Erin Elofson told B&T. 

“Our Sydney based team works with regional business partners, helping them utilise Pinterest to drive growth. We’re excited to double the size of our ANZ team to support both businesses and Pinterest users in the region.”

The company said more people than ever before had come to Pinterest “looking for inspiration”.

“We’re thrilled to be expanding our presence in ANZ,” Pinterest global head of mid-market and small business sales Bill Wakins added.

“Given the growth in our international user base over the past year, it’s clear we have an opportunity to further inspire our ANZ Pinners, and one important way we can achieve this goal is by helping regional ANZ businesses grow.”

Australian brands harness power of Pinterest

Pinterest is a place for inspiration, where people go to plan their future, and make decisions about what to do next.

People use Pinterest to find ideas across life’s moments big and small, from what to cook for dinner, how to decorate their home, and what to wear and how to style their look.

Because people come to Pinterest looking for new ideas—they’re actively considering what to do or buy next.  Businesses can reach them when they’re making a decision about what products and services to try, but haven’t decided on a brand.

Australian brands are using Pinterest to reach consumers as they plan and are leveraging the platform even more for its insights, to their benefit.

Last spring, BIG W was the first Australian brand to use Pinterest Trend Badge, an insight-driven solution that enables brands to reach consumers on Pinterest with the most inspiring content that stands-out and provokes action.

The retailer created a spring collection campaign based on trending search terms on Pinterest to spotlight matching products from their spring collection. Trends such as home “workout programs” were used by BIG W to shape their seasonal campaign and ensure the relevancy by inspiring consumers at the right moment during the season.

In addition, Koala Furniture uses Pinterest to reach new audiences, to inspire and educate them on how they can decorate their homes with its furniture.

Koala designs its Pinterest advertisements to reflect this mindset—people come to Pinterest expecting to see ads—while consumers are scrolling through their feeds on the platform.

Koala takes an ‘always on’ approach to their marketing mix and uses several measurement tools for website activity and source of sales. As a result, Pinterest plays an important sales influencer role for some of Koala’s key audience segments.

Pinterest also plays a role in reaching new audiences, which the company then re-engage in other stages of the consumer funnel and on other platforms.

For more information regarding opportunities at Pinterest Australia, click here.

*Note: This article has been updated to reflect new data obtained from Pinterest. Previously, it was stated that: “more than 240 billion Pins have been saved on to more than 5 billion boards”. 

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