Optus Launches Subscription Manager SubHub

Optus Launches Subscription Manager SubHub
B&T Magazine
Edited by B&T Magazine



Optus has launched subscription-manager SubHub – which simplifies content subscriptions and memberships by putting them in one place.

StubHub also allows eligible Optus customers to save money and discover new content options.

SubHub complements the recently announced Optus Living Network strategy, putting customers in control of how they personalise their technology and telco experience with unique network features.

In addition to simplifying subscriptions, SubHub customers can also discover recommendations on new content they may not have tried.

Subscriptions and memberships are available from a number of providers including Amazon Australia, Kindle Unlimited, Inkl – a global news media aggregator featuring The New York Times, Financial Times, The Guardian AU and Economist and wellness partner Calm.

Coming soon partners include Netflix, Paramount+, Fetch TV, BritBox, Fiit, pan-Asian entertainment content service iQiyi, factual content and entertainment specialist provider iwonder, and even more Amazon services which are scheduled to be integrated into SubHub over the remainder of the year.

Optus TV, content and product development VP, Clive Dickens said: “The pitch is simple – in an increasingly complex and growing universe of digital content subscriptions, our customers tell us that they find it hard to keep track of exactly what subscriptions they have, are active, and how much they pay for them.

“With SubHub, we have turned the table on complexity with a single platform allowing customers to bundle their multiple new and existing subscriptions, enjoy them as they need them and pause them when they don’t, with just a few clicks.

“We’re upping the ante on simplicity and value by reducing customers’ content subscription costs through SubHub – which is great news if you want to save money, and even better news if you want to avoid subscription FOMO and subscribe to even more must-have content – but may not have previously been able to justify it.”

Customers will be able to access their content subscriptions and digital memberships through Optus’ leading My Optus App and www.SubHub.com.au




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Clive Dicken Optus Subhub

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