B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Pinterest
  • WPP
  • AFL
  • Federal Election
  • Anthony Albanese
  • Thinkerbell
  • NRL
  • State of Origin
  • Cannes Lions
  • AI
  • B&T Women in Media
  • Spotlight on Sponsors
  • Channel 10
  • EssenceMediaCom
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Only An “Armageddon” Will Stop The Tokyo Olympics From Going Ahead: IOC’s Dick Pound
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Only An “Armageddon” Will Stop The Tokyo Olympics From Going Ahead: IOC’s Dick Pound
Media

Only An “Armageddon” Will Stop The Tokyo Olympics From Going Ahead: IOC’s Dick Pound

Staff Writers
Published on: 27th May 2021 at 11:49 AM
Staff Writers
Share
3 Min Read
SHARE

International Olympic Committee member Dick Pound has all but given his assurance that the upcoming Tokyo Olympics will go ahead, despite ongoing concerns around the COVID-19 pandemic.

Speaking to Standard Sport, Pound said it was full steam ahead with the Games, which is expected to bring in a total of 78,000 athletes, staff and media into Japan.

“I really don’t know what the issue is other than you’ve got a well-informed, scientific group in contact with public health, which they say that there’s no incremental risk going ahead with the Games to the Japanese,” Pound.

“The people coming for the large measure will be vaccinated, will upon arrival be put in a bubble and kept in a bubble until they go back home.

“Organisers have now changed gears and they’re in the operational part of it. Barring Armageddon that we can’t see or anticipate, these things are a go.”

The IOC has already banned international spectators from attending, with a decision on Japanese fans set to come soon.

Pound pointed to all of the other international sporting events that have taken place in recent months as a precedent for the Olympics to operate in a COVID world.

“All around the world – and I’m sure they can study the instances of what’s possible – it’s pretty clear that in football matches, golf, basketball and other sports like cycling, you can have some spectators without difficulty,” he said.

Pound’s confidence comes amid reports the Japanese public are opposed to the Games going ahead.

A survey earlier this year by Japanese newspaper The Asahi Shimbun Daily found 43 per cent of people in Japan want the Games cancelled, and 40 per cent want a further postponement.

Around five per cent of the total Japanese population has been vaccinated against COVID.

In Australia, local broadcast partner Seven recently revealed that 70 per cent of Aussies are interested in the Tokyo Olympics.

Seven West Media chief revenue officer and director of Olympics, Kurt Burnette, said: “The Olympic Games are more than sport. They represent passion, pride, community, achievement, positivity and the world coming together – and there is no bigger or more significant cultural event this decade than the Olympic Games Tokyo 2020.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Olympics, Seven West Media
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Telstra & Herpes Fly The Flag For Australasia In Final Cannes Lions Awards
21/06/2025
Australia Nabs Silver Marketing, Bronze Digital Young Lions Trophies
20/06/2025
Glimpse Inside the Cannes Jury Room  
20/06/2025
Destination NSW Partners With CommBank To Unlock Visitor Economy Insights
20/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?