In refreshing news that even Burger King can get a laugh out of a global pandemic comes the burger chain’s latest COVID-19-inspired stunt that allows customers to have their order printed on a face mask so they don’t even need to speak to a staff member behind the counter or through the drive-thru when ordering.
The clever stunt is the work of Burger King Belgium and is the brainchild of fabled Parisian agency Buzzman.
Customers who place their orders in advance on Facebook or Instagram via Burger King’s “Safe Order” service will receive a custom-printed version of their order written on a face mask so no one needs to speak to anyone and all parties involved keep their deadly saliva well-and-truly to themselves.
And it’s certainly not the first time the burger giant has played on the pandemic for a few easy marketing laughs.
Back in May, Burger King in Germany unveiled cardboard crowns for customers to wear to ensure they kept to the mandatory 1.5-metre social distancing requirement.
While only on Monday, there was even more lunacy. Its Brazilian operations unveiling one of the ad’s of the year that featured videos of drunk, misbehaving customers to spruik the merits of its home delivery service. Re-live the chaos below:
