Burger King Turns Footage Of Drunk & Unruly Customers Into Hilarious Ad For Its Home Delivery Service

Burger King Turns Footage Of Drunk & Unruly Customers Into Hilarious Ad For Its Home Delivery Service
SHARE
THIS



The drunk antics of customers in a fast-food restaurant at 11pm would probably give most burger chain marketers more heart palpitations than a greasy triple cheese and bacon burger.

But not so Burger King Brazil, who has cobbled together iPhone footage of customers behaving very badly and turned it into a wonderful new spot spruiking the merits of its home delivery service.

The simple, but wonderfully deprecating spot shows customers drunk, asleep, violent and generally falling over or having their trousers pulled down and finishes with the tag “late night delivery, the best of BK without the worst of BK”.

Burger King’s clearly a brand happy to poke fun at itself. Its recent “mouldy Whopper” campaign a case in point, while it had previously used stills of Burger King restaurants on fire to highlight the fiery prowess of its flame grills.

The new spot’s via creative agency David São Paulo. Check out the glorious fun below:

Commenting on the work, David’s ECD Rafael Donato said: “The film shows exactly what used to happen late-night in BK’s restaurants. The scenes are composed of material found on the internet, videos sent in by consumers, and videos captured by our team at BK’s restaurants before the pandemic.”

Burger King Brazil’s communication and innovation director, Thais Souza Nicolau, added: “We are always tuned into the behavior of our customers, to create offers and services that tend to their needs.

“Over the past few months, we’ve been seeing recurring mentions on our social media channels about people who miss visiting our stores, so we decided to play with our own ’embarrassing situations’ through this campaign and bring humor to our consumers during the pandemic.”

Please login with linkedin to comment

Ad campaigns Burger King

Latest News

Sports Start-Up MyFavorito’s Appoints FutureBrand Australia
  • Media

Sports Start-Up MyFavorito’s Appoints FutureBrand Australia

Global sports startup MyFavorito has appointed FutureBrand Australia as its global branding partner with a brief to build a brand as radical as its digital sports sponsorship platform, helping sports clubs worldwide unlock a completely new revenue source.

The Recognition Group Rebrands
  • Media

The Recognition Group Rebrands

One of Australia’s largest groups of privately-owned public relations and marketing agencies has rebranded under one name, The Recognition Group. The group is comprised of three separate agencies: Recognition PR; Outsource and Write Away Communication. The Recognition Group is owned by Liz Marchant [feature image] and Adam Benson, employs 31 full-time staff members and supports […]

Bauer Rebrands To Are Media
  • Media

Bauer Rebrands To Are Media

Are Media apparently stands for "audience, reach & engagement". Thankfully, subscriptions wasn't also one of its cores.

Premium Mixer Brand Fever-Tree Launches ‘Mix With The Best’ Campaign
  • Campaigns

Premium Mixer Brand Fever-Tree Launches ‘Mix With The Best’ Campaign

Premium mixer brand Fever-Tree has launched its largest advertising campaign in Australia to date via indie agency New Colony. With summer on the horizon, Fever-Tree’s latest campaign encourages consumers to ‘mix with the best’ with new messaging that reinforces its brand promise as a premium, high quality mixer complementing light and dark spirits. The out-of-home […]

Frameplay Announces Integration With Magnite For In-Game Advertising
  • Media

Frameplay Announces Integration With Magnite For In-Game Advertising

Frameplay today announced its first global integration with Magnite to provide advertisers with the ability to buy intrinsic in-game advertising programmatically. The combination of Frameplay’s software developed for in-game advertising and Magnite’s scale and experience in programmatic technology across any format and screen provides advertisers with greater access to engaged audiences. Current RTB programmatic capabilities […]