The drunk antics of customers in a fast-food restaurant at 11pm would probably give most burger chain marketers more heart palpitations than a greasy triple cheese and bacon burger.
But not so Burger King Brazil, who has cobbled together iPhone footage of customers behaving very badly and turned it into a wonderful new spot spruiking the merits of its home delivery service.
The simple, but wonderfully deprecating spot shows customers drunk, asleep, violent and generally falling over or having their trousers pulled down and finishes with the tag “late night delivery, the best of BK without the worst of BK”.
Burger King’s clearly a brand happy to poke fun at itself. Its recent “mouldy Whopper” campaign a case in point, while it had previously used stills of Burger King restaurants on fire to highlight the fiery prowess of its flame grills.
The new spot’s via creative agency David São Paulo. Check out the glorious fun below:
Commenting on the work, David’s ECD Rafael Donato said: “The film shows exactly what used to happen late-night in BK’s restaurants. The scenes are composed of material found on the internet, videos sent in by consumers, and videos captured by our team at BK’s restaurants before the pandemic.”
Burger King Brazil’s communication and innovation director, Thais Souza Nicolau, added: “We are always tuned into the behavior of our customers, to create offers and services that tend to their needs.
“Over the past few months, we’ve been seeing recurring mentions on our social media channels about people who miss visiting our stores, so we decided to play with our own ’embarrassing situations’ through this campaign and bring humor to our consumers during the pandemic.”
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