In the new age of AI media, it’s not a secret that users are having trouble authenticating images as ‘real’ or ‘fake’. But a Meta feature is being introduced to call you out on those fake holiday pics.
The new Meta AI feature will be introduced across all platforms to help users identify what images are real or AI-generated.
Meta has begun building industry-leading tools that can identify invisible markers at scale to label images from Google, OpenAI, Microsoft, Adobe, Midjourney, and Shutterstock as they implement their plans for adding metadata to images created by their tools.
AI generated photo, video and audio media will now be labelled and identifiable as AI production on Meta platforms.
“As the difference between human and synthetic content gets blurred, people want to know where the boundary lies”, Meta said.
The pre-existing Meta AI feature allows users to create their own AI-generated media on their platforms. These productions are described as identifiable AI with visible markers, invisible watermarks and metadata embedded within image files and ‘Imagined with AI’ captions.
“People are often coming across AI-generated content for the first time, and our users have told us they appreciate transparency around this new technology. So it’s important that we help people know when photorealistic content they’re seeing has been created using AI”, said Meta.
Over the next few months, Meta will label images that users post to Facebook, Instagram and Threads when it can detect industry-standard indicators that they are AI-generated.
“We’re taking this approach through the next year, during which a number of important elections are taking place around the world,” Meta said.
Thrive PR Melbourne has kicked off the year with new appointments, promotions and a new leadership team, marking the delivery of a transformation strategy that’s seen the agency diversify and strengthen its corporate, consumer and integrated digital service offering in Victoria. Lead image: (L-R) – Sophie Maguire, Melanie Campbell, Nathan McGregor, Zoe Raknes, Erika Rutledge, […]
Forbes Australia has announced a slew of new speakers for its second annual Forbes Australia Women’s Summit: ‘Power Rising’. The ‘Power Rising’ event will take place at the Roslyn Packer Theatre in Sydney, led by a star-studded line up of female speakers. “We often learn as much from stories of hardship and failure as we […]
Iconic Australian ad guru Russel Howcroft and industry up-and-comer Freddie Young from Good One Creative have today launched their experimental, no spin advertising podcast, AdMission, in partnership with 9Podcasts. AdMission tells the uncensored stories behind the world’s most talked about brands, ideas, campaigns, advertising news and industry screw ups, as well as offering sharp insight […]
B Corp shop Paper Moose promises all the paper in its name was recycled as it reveals new ethical investment campaign.
According to a new study from CPR First Aid has revealed that Aussies’ most Googled personal goal in the summer is losing weight, new research has found. Their next most researched summer objective is healthy eating, followed by drinking more water. This time of the year, Aussies want to stop snoring and quit smoking more […]
Businesses are integrating customer data platforms with AI and analytics to personalise customer experiences and drive business success, according to a new report from Twilio Segment. Lead image: Kathryn Murphy, SVP of product and design, Twilio. The fifth annual Customer Data Platform Report, which reflects the findings of anonymised usage data from Twilio Segment’s more […]
Word of Mouth Digital, a Sydney-based full-service digital marketing agency, has announced the addition of six diverse brands to its expanding client portfolio. Lead image: Alex and Tash Williams These new partnerships span various sectors, including pet care, cognitive health, home construction, wellness, and retail, showcasing the agency’s commitment to fostering growth through strategic collaboration […]