Google Announces 2024 Agency Excellence Award Winners
Google unveils winners of its Agency Excellence Awards. Coincidentally, all of whom…
Musician Peach PRC Goes Doofing In New TikTok Campaign Via Google & 72andSunny
Google & 72andSunny ramp up the cool, enlisting Peach PRC for latest…
Ad Net Zero Is A “Mid-To-Long-Term” Plan But Industry’s “Competitive Spirit” Will Help Accelerate Change
Aussie adland's been accused of being slow on Ad Net Zero. That…
Google Brings Ads To AI Overviews
Google unveils plans to bring ads to its new AI Overviews product.…
Google Australia Partners With Ex-West Coast Eagle Nic Naitanui For Google Pixel 9 Launch Via 72andSunny
A Pixel phone's like a Porsche, Phil Collins CD or Cuban cigar,…
Ipsos Launches Enriched YouTube Audience Reach & Watch Time Data For CTV
It's said it takes a village to raise a child. It took…
SafetyCulture Appoints Google’s Aisling Finch To VP, Marketing
Google’s Aisling Finch reappears after a hiatus bringing her marketing wherewithal to…
Google, Movember & NRMA Insurance Star In B&T’s Revamped Campaigns Of Months With System1
B&T's campaign of the month now comes with more legitimacy & authority.…
Mat Baxter: ‘Google Was Never Going To Sunset Cookies…And The Industry Should Not Give A Shit’
Adland bigwig Mat Baxter labels Google's averted cookies ban one big stunt.…
“The Antithesis Of A Competitive Market”: US Judge Rules Google Maintained Illegal Search Monopoly
US judge rules Google maintained a search monopoly. It also helped that…
Google Spikes “Dear Sydney” AI Olympics Ad Following Backlash
Google forced to pull its Olympic ads for "being tone-deaf to AI".…
“I’m A Little Creeped Out”: Do Microsoft & Google’s AI Olympics Ads Fall Short?
Much like Olympic breakdancing & Peter Dutton, there's still a bad smell…
Google Ad Revenue Slows Despite Nearly Hitting $100m
Tomatoes may well have hit $9 a kilo for the rest of…
Google Won’t Kill Third-Party Cookies In Chrome, After All
Have you been working on your post-cookies strategy for the past four…
Google Signs New Bargaining Code Deals But Can Cancel Them After A Year
Google renews News Media Bargaining Code deals with local publishers, as rival…
Abortion & Contraception Provider Warns That New Google Policy Will Make It Harder To Advertise Services
Aussies warned online contraception services threatened by new Google policy. Flannelette sheets…
Do You Know Your Python From Your CSS? It’s The Best Of The Best Developers!
Think your firm's tech team only good for printer fixes & converting…
Google Touts Its AI As “Efficiency & Growth Flywheel” In Cannes But Maintains Creatives Still Matter
As you'd imagine, it was standing room only at Google's Cannes keynote.…
‘Efficiency, Matchmaking & Celebrating The Work’ – Industry Leaders Explain Their Trip To Cannes
Here, B&T chats with top adlanders about the benefits of attending Cannes.…
So Simple, Even Sharon Strzelecki Can Do It: Google Ads Introduces AI-Powered Ad Tools In Latest Campaign Via Emotive
Google snags Sharon Strzelecki for latest campaign. Reveals Con The Fruiterer &…
Opinion: Google’s CRM Play Is A Game-Changer For Agencies
This columnist says Google's CRM play is big news for agencies. Even…
Is Yoshi A Non-Binary Lesbian? The Good, The Bad & The Ugly Of Google AI Fails
Who doesn't love a good old technology stuff up story? Still, not…
Amazon’s Advertising Quarterly Revenue Soars To $11.8bn
There are so many Amazon couriers visiting B&T headquarters at the moment…
As Sure As Night Becomes Day, The End Of Third-Party Cookies Has Been Delayed
The question remains: what will we see first? The end of cookies,…
Google Delays Third-Party Cookie Deprecation Again
In good news for the sale of picture library biscuit photos, Google…
Emotive Enlists Google AI To Save Tassie Kelp Forests
"Kelp me!" the seaweed was shouting before Google & Emotive got involved.
WPP & Google Tie The Knot On AI-Powered Effectiveness & Targeting
If you get stuck on a bad date this weekend, go deep…
Will Google Charging For Search Transform The Internet As We Know It? Probably Not
As Google mulls charging for search, B&T mulls charging for copy-and-pasted press…
Google: “Inevitable” That Bad Actors Will Abuse Ads Platform As Advertiser Account Suspensions Double
Google maintains it's simply impossible for it to entirely stop bad people…
ACCC Eyes Search Competition, Citing ‘Decreasing’ Quality & Rise In Generative AI
The only decline in search quality we notice is when B&T doesn't…
‘Quality Of Google Search Crashed’ – Concerns As Reddit’s Traffic Nearly Quadruples In Six Months
Looking to get to the top of search rankings? Get your teenagers…
Google Nabs NAB CMO Suzana Ristevski
Ristevski swaps dull world of finance for the exciting world of, well,…
You Thought Media Was Bad? Here Are The Tech Players With The Biggest Gender Pay Gaps
No amount of ping pong tables or free company t-shirts can get…
Google Defends Pay Gap Numbers: “We Compensate Googlers Based On What They Do, Not Who They Are”
Bad news for charismatic slackers as Google reveals they pay staff based…
Google’s AI Image Generator Under Fire For “Historically Inaccurate” Images
Google's AI copping flack from right-wingers online. B&T notes they're yet to…
Google To Join C2PA To Help Increase Transparency Around Digital Content
The Coalition for Content Provenance and Authenticity (C2PA), a global standards body…
Google Releases Super Bowl Spot Teaser Created By Blind Director
B&T can't encourage the work of this blind director enough. Yet, we…
YouTube Ad Revenue Nearly Hits $14bn But Market Remains Unimpressed With Alphabet
To YouTube's credit, if you've got ANY problem in the world it's…
Google Brings Conversational AI Experience To Google Ads
Struggling for smalltalk around the watercooler? This conversational AI piece may be…
Google Cuts Ad Sales Team, Expects To Boost Number Of Customer Support Roles
Google announces cuts to its global workforce. Not that it's translated in…
