Google has announced the winners of its 2024 Agency Excellence Awards, which recognise outstanding client work by agencies across Australia and New Zealand.
The awards were presented at the Museum of Contemporary Art in Sydney in front of 300 industry representatives, and celebrated agencies that have used Google’s advertising solutions to drive client growth and achieve impressive business results.
Mel Silva, managing director of Google Australia and New Zealand, addressed attendees and emphasised the crucial role agencies play in supporting businesses in the current media landscape. “These Awards are a moment in which we all stop to recognise [agency] expertise, innovation, and the value you bring to your client partnerships,” she said.
Awards were judged based on benchmarked performance metrics and case study submissions.
The award category finalists and winners announced include:
Brand Awareness:
Finalists
- Sparro
- Digital Minds
- RQmedia
- Pattern
- Dentsu
- Reload Media
Winner
- EssenceMediacom Australia
A highlight from their submission was their work with eBay Australia, achieving an increase of over 129% in views and a 58% reduction in cost per view from the launch of a new brand platform on YouTube.
Online Sales:
Finalists
- Impressive Digital
- Growth Huntr
- Reform Digital
- Click Click Media
- WebSavvy
- RQmedia
Winner
- Orange Line
Lead Generation:
Finalists
- Ryvalmedia
- Omnicom Media Group (Resolution Digital)
- Incubeta
- Adcore
- Orange Line
- Customedia
Winner
- Spark Foundry AU
A highlight of their application was their outstanding work with HCF, utilising Broad Match and a budget-based bid strategy in SA360 that led to a 126% increase in policy sales from paid Search.
App Growth:
Finalists
- Adcore
- OMD NZ (Resolution Media)
- Alpha Digital
- Jaywing Australia
- Innovate Online
- Dentsu
Winner
- Ryvalmedia
International Growth:
Finalists
- Digital Minds Group
- Kwasi
Winner
- Online Marketing Gurus
Their strategic partnership with CV Check AU and CV Check NZ was highlighted, developing tailored solutions for international growth and increasing CV Check AU’s YoY revenue by 26% and CV Check NZ’s by 2,045%.
Measurement Solutions:
Finalists
- Digital Minds
- Orange Line
- Kinesso Australia
- Reload Media
- Adcore
- Indago Digital
Winner
- Sparro
Their submission highlighted how they optimised Blue Space’s Shopping and Performance Max campaigns, which led to a 78.1% increase in YoY Profit (June 2024) and a 92.2% increase in YoY Revenue (June 2024).
Media Unification:
Finalists
- Dentsu
- PHD New Zealand
- Reload Media
- Online Marketing Gurus
Winner
- PHD Australia
Among many successful campaigns, PHD streamlined PepsiCo’s video advertising strategy using DV360, resulting in increased unique reach, 6% annual media savings, and better control of ad exposure
Search Transformation:
Finalists
- PHD New Zealand
- Innovate Online
- Pattern
- Alpha Digital
- Atomic 212
- RQmedia
Winner
- OMD Australia
Called out was their strategic partnership with Amart to enhance paid search results, leading to an 86% increase in paid Search revenue and a 15% YoY increase in ROAS.
Breakthrough Excellence:
Finalists
- Kwasi
- Orange Line
- Farsiight
- Pattern
- Click Click Media
- Digital Minds
Winner
- Growth Huntr
Their year of impact included helping Billy J gain significant increases in sales – both online and offline – using Performance Max, resulting in a 151% increase in total sales and a 144% increase in online store sales.
“To be recognised for driving excellence is fantastic for the team. We’re just coming to the one year anniversary of this partnership with HCF and to have achieved this much in such a short time is absolutely amazing. We’re just really grateful to Google for the partnership, guidance and recognition.” said Rachida Murray, chief digital officer of Spark Foundry Australia.
“Winning these awards for both PHD and OMD respectively, is so important. As it really recognises the hard work, the teams put in day in and day out. Google is such a key partner for us, so for them to recognise this specifically is really amazing,” said Georgina West, general manager of product and partnerships at OMG Digital.
