M&C Saatchi Sydney Appoints Social Content Director
M&C Saatchi Sydney has appointed former Telstra Social Media Retail & Consumer Head Emma-Kate Dobbin to Social Content Director.
The vastly experienced Social Content Strategist is also an award-winning journalist, blogger, author and commentator.
Dobbin will lead the M&C Saatchi Group’s expanded social content and brand journalism capabilities.
Prior to Telstra, Dobbin ran social content teams for a number of publishers and agencies including Michele Bridges, 12WBT and SBS for its hit series ‘Go Back To Where You Came From’.
This followed her own agency start-up, Social Heart Media, servicing the likes of CommBank and News Digital Media.
From 2004 Dobbin worked as a trends, travel and entertainment writer on the Sydney Morning Herald.
In 2010 she moved across to News Limited to drive its online push as Australian Launch Editor for Global Lifestyle juggernaut, AskMen.Com.
Her News.com.au blog ‘Women On Men’ that talked about men’s issues through the eyes of a female editor, grew to have 80,000 weekly readers, and provided the platform a UK publishing deal.
Other roles included Publisher at Travel Zoo and content lead at Publicis Mojo working on the likes of LG and Virgin.
A regular on the Seven Network, Dobbin is the Social Media Commentator for The Morning Show and afternoon panel show The Daily Edition.
M&C Saatchi CEO Jaimes Leggett said there is no one better to lead social and content for the Group.
“Ensuring we leverage the opportunities for brands to have cut through in real-time media is a vital part of our business.
“Emma-Kate’s skills, experience, energy and contacts make her the perfect person for this role.”
Dobbin will work closely with M&C Saatchi Group Innovation Director Ben Cooper, who said: “Brand journalism is vital in the maturing world of social media. Emma-Kate gives us that skill set and more. Equipping us with insight-led storytelling that flows with the media behaviour of users.“
Dobbin is beyond excited by the opportunity. She said: “What really excites me about M&C Saatchi is their bold vision, fast being brought to life by some of the most talented people in the market. It is great to be a part of that.
“I can’t wait to create conversations and content to grow communities for our brands.”
Dobbin is the latest in a big talent bolster by M&C Saatchi that includes the appointment of Chief Strategy Officer Justin Graham from Droga5, Group Innovation Director Ben Cooper from The Monkeys and Group Operations Director Amir Mireskandari from Leo Burnett in recent months.
Latest News
Pinterest Named Principal Sponsor For Cannes In Cairns
B&T's bringing Cannes to the tropics! It'll be like the real thing, just with a heightened chance of a croc attack.
WPP AUNZ Delisted From ASX Following Completion Of UK Takeover
WPP's local Australian operations now fully controlled via the London head office. And it's an Ashes year, too.
AFL Joins Forces With Aqium To Help Create A Sanitised Environment For All Football Fans
The AFL is delighted to welcome Aqium as the Official Hand Sanitiser Partner of the AFL and Marvel Stadium.
Streem Releases Social Media Intelligence Platform, Streem Social
Streem unveils social media intelligence platform Streem Social. At least they didn't take long picking the name.
NOVA’s Kate, Tim And Joel Say Kia Ora To New Zealand
NOVA's Kate, Tim & Joel say "kia ora" to New Zealand. Well, it would've been odd if they'd said konnichiwa or guten tag.
Marketing That Our Collective Future Depends On
Microsoft's MJ DePalma talks marketing with purpose. Essential read if your marketing has the dog's breakfast about it.
Zespri Kiwifruit Goes Crazy Tasty In New Campaign Via BWM dentsu & Dentsu Tokyo
The question remains - other than the pavlova, does the kiwifruit serve any other real purpose?
Amazon Pursues $9 Billion Deal For Hollywood’s Last Major Independent Studio, MGM
Jeff Bezos turns his attention away from colonising Mars and mistreating his factory workers and eyes the cinema biz.
2Day FM Appoints Mathew ‘Eggo’ Eggleston As Content Director
'Eggo' appointed 2Day FM's content director. And by that B&T means Mathew Eggleston and not Scooter from The Muppets.
Eurovision Hires First Transgender Host, YouTuber NikkieTutorials
Who doesn't love the colour and campness of the annual Eurovision! It's like an NRL Mad Monday but with better frocks.
Paper Moose Appoints James Sykes As Head Of Strategy
Paper Moose snares the very experienced James Sykes. And by experience, B&T means strategy, not chainsaw juggling.
Study: ‘Made In China’ On The Nose For COVID Weary Aussies
Aussies less inclined to buy Chinese made. Not that it's translating into good news for Turkmenistan or Mozambique.
Tourism Tasmania Urges Australians To Embrace, Not Escape Winter Via BMF
BMF manages to turn "you'll freeze your arse off" into something more compelling for Tourism Tasmania's winter campaign.
Havas Media Melbourne Wins The Body Shop’s SEO
A fruity pong of cardamon pods and guava has descended over Havas Media Melbourne staff after snaring The Body Shop.
A Day In The Life Of The Misfits
School student Elyse Hovenden popped into the office of the Misfits and captured these images of what it’s like to work in a fast-paced agency.
Queerstories Podcast Joins Acast Creator Network For Season 3
Queerstories, the award-winning podcast celebrating the culture and creativity of the LGBTQI+ community, has joined the Acast Creator network. The podcast is part of a national storytelling project curated by Maeve Marsden, which also features a book and event series, and has become wildly popular over the past four years. It will now be hosted […]
“Be Nice … To Absolutely Everyone!”: 10 Of The Best With Finecast’s Georgina Fox
Finecast's Georgina Fox's career advice is "be nice to everyone!" B&T does concur that evil is infinitely more fun.
Tuesday TV Wrap: ABC’s Love On The Spectrum Returns To The Telly
Last night saw the launch of the new series of the ABC's Love On The Spectrum. It's like MAFS but with less nutjobs.
VMLY&R Unveils First Work For The Army Reserve Since The Account Returned
Skills learned in the Army Reserve translate to real life. Like firing a howitzer or killing a man with your bare hands.
Nine Study Reveals The Rise Of ‘Living Local’
Latest Nine research shows "living local" is the new cool. Not good news if the neighbours chuck dog poo into your yard.
triple j Announce Unearthed’s DIY Supergroup Finalists
B&T only runs triple j news for our cool Gen Y readers. Or for our Gen X readers to say "music was better in my day".
News Corp Unveils New Look Sunday Magazine Selection
Nothing says a "Sunday morning" quite like reading the newspapers in bed. And wondering who that stranger is beside you.
Treasury Wine Estates Unveils Snoop Dogg Voice-Activated OOH Campaign
Treasury Wine Estates has taken the launch of its latest varietal, 19 Crimes Snoop Cali Red, to the streets with an interactive campaign in collaboration with renowned Californian icon, Snoop Dogg. The campaign was created by Cashmere Agency in the US with regional roll out of the campaign led by Mindshare and Wunderman Thompson. Revolution360 […]
Taboola Announces Two-Year Partnership With Are Media
Taboola signs a new deal which will include all the answers to Are Media's quizzes, Sodukos and crosswords.
“We Live In Hell!”: Ford’s In-Car Advertising “A Disaster Waiting To Happen”
In-car advertising joins a late night call to an ex and drinking Jägerbombs on the list of disasters waiting to happen.
“They Suggest Karaoke Or Painting”: Facebook Content Moderator Questions Support Systems
Despite containing it in the headline, this story isn't really about karaoke, which we sincerely apologise about.
SEO, 3D Modelling, Social Media And Web Design Rank As Australia’s Best-Paying Side Hustles
Keno, pokies and the trots at Albion Park all missed the list of Australia's best-paying side hustles.
Pinterest Launches ‘Idea Pins’ For Creators
Idea Pins are a new piece of technology on Pinterest and not a Voodoo doll with pins in it, in case you were confused.
The Power Of Technology As A Form Of Sponsorship
Technology might be a great way to sponsor an event, but it can't beat a corporate box with sausage rolls and booze.
Millennials Top Influencer Power List, With Cristiano Ronaldo Number One
Ever wish you were born good-looking and became really famous? Regret your life even more here.
