B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • State of Origin
  • WPP
  • AFL
  • B&T Women in Media
  • Pinterest
  • Thinkerbell
  • imaa
  • Anthony Albanese
  • Meta
  • Spotlight on Sponsors
  • Foxtel
  • AI
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: M&C Saatchi Sydney Appoints Social Content Director
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > M&C Saatchi Sydney Appoints Social Content Director
Advertising

M&C Saatchi Sydney Appoints Social Content Director

Staff Writers
Published on: 28th July 2014 at 10:14 AM
Staff Writers
Share
3 Min Read
SHARE

M&C Saatchi Sydney has appointed former Telstra Social Media Retail & Consumer Head Emma-Kate Dobbin to Social Content Director.

The vastly experienced Social Content Strategist is also an award-winning journalist, blogger, author and commentator.

Dobbin will lead the M&C Saatchi Group’s expanded social content and brand journalism capabilities.

Prior to Telstra, Dobbin ran social content teams for a number of publishers and agencies including Michele Bridges, 12WBT and SBS for its hit series ‘Go Back To Where You Came From’.

This followed her own agency start-up, Social Heart Media, servicing the likes of CommBank and News Digital Media.

From 2004 Dobbin worked as a trends, travel and entertainment writer on the Sydney Morning Herald.

In 2010 she moved across to News Limited to drive its online push as Australian Launch Editor for Global Lifestyle juggernaut, AskMen.Com.

Her News.com.au blog ‘Women On Men’ that talked about men’s issues through the eyes of a female editor, grew to have 80,000 weekly readers, and provided the platform a UK publishing deal.

Other roles included Publisher at Travel Zoo and content lead at Publicis Mojo working on the likes of LG and Virgin.

A regular on the Seven Network, Dobbin is the Social Media Commentator for The Morning Show and afternoon panel show The Daily Edition.

M&C Saatchi CEO Jaimes Leggett said there is no one better to lead social and content for the Group.

“Ensuring we leverage the opportunities for brands to have cut through in real-time media is a vital part of our business.

“Emma-Kate’s skills, experience, energy and contacts make her the perfect person for this role.”

Dobbin will work closely with M&C Saatchi Group Innovation Director Ben Cooper, who said: “Brand journalism is vital in the maturing world of social media. Emma-Kate gives us that skill set and more. Equipping us with insight-led storytelling that flows with the media behaviour of users.“

Dobbin is beyond excited by the opportunity. She said: “What really excites me about M&C Saatchi is their bold vision, fast being brought to life by some of the most talented people in the market. It is great to be a part of that.

“I can’t wait to create conversations and content to grow communities for our brands.”

Dobbin is the latest in a big talent bolster by M&C Saatchi that includes the appointment of Chief Strategy Officer Justin Graham from Droga5, Group Innovation Director Ben Cooper from The Monkeys and Group Operations Director Amir Mireskandari from Leo Burnett in recent months.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: media agency, PR Edge, Qantas
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Dame Lisa Carrington.
Zespri Teams Up With World Champion Kayaker Dame Lisa Carrington In Global Partnership
10/07/2025
Agency Scorecard: EssenceMediacom
10/07/2025
Agency Scorecard: It’s Friday
10/07/2025
BMW’s Alex McLean: Let Go Of The Steering Wheel
10/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?