M&C Saatchi Sydney Appoints Social Content Director

M&C Saatchi Sydney Appoints Social Content Director

M&C Saatchi Sydney has appointed former Telstra Social Media Retail & Consumer Head Emma-Kate Dobbin to Social Content Director.

The vastly experienced Social Content Strategist is also an award-winning journalist, blogger, author and commentator.

Dobbin will lead the M&C Saatchi Group’s expanded social content and brand journalism capabilities.

Prior to Telstra, Dobbin ran social content teams for a number of publishers and agencies including Michele Bridges, 12WBT and SBS for its hit series ‘Go Back To Where You Came From’.

This followed her own agency start-up, Social Heart Media, servicing the likes of CommBank and News Digital Media.

From 2004 Dobbin worked as a trends, travel and entertainment writer on the Sydney Morning Herald.

In 2010 she moved across to News Limited to drive its online push as Australian Launch Editor for Global Lifestyle juggernaut, AskMen.Com.

Her News.com.au blog ‘Women On Men’ that talked about men’s issues through the eyes of a female editor, grew to have 80,000 weekly readers, and provided the platform a UK publishing deal.

Other roles included Publisher at Travel Zoo and content lead at Publicis Mojo working on the likes of LG and Virgin.

A regular on the Seven Network, Dobbin is the Social Media Commentator for The Morning Show and afternoon panel show The Daily Edition.

M&C Saatchi CEO Jaimes Leggett said there is no one better to lead social and content for the Group.

“Ensuring we leverage the opportunities for brands to have cut through in real-time media is a vital part of our business.

“Emma-Kate’s skills, experience, energy and contacts make her the perfect person for this role.”

Dobbin will work closely with M&C Saatchi Group Innovation Director Ben Cooper, who said: “Brand journalism is vital in the maturing world of social media. Emma-Kate gives us that skill set and more. Equipping us with insight-led storytelling that flows with the media behaviour of users.“

Dobbin is beyond excited by the opportunity. She said: “What really excites me about M&C Saatchi is their bold vision, fast being brought to life by some of the most talented people in the market. It is great to be a part of that.

“I can’t wait to create conversations and content to grow communities for our brands.”

Dobbin is the latest in a big talent bolster by M&C Saatchi that includes the appointment of Chief Strategy Officer Justin Graham from Droga5, Group Innovation Director Ben Cooper from The Monkeys and Group Operations Director Amir Mireskandari from Leo Burnett in recent months.




Please login with linkedin to comment

media agency PR Edge Qantas

Latest News

The Sweetshop Welcomes Familiar Face With Appointment Of Kate Roydhouse To Leadership Team
  • Marketing

The Sweetshop Welcomes Familiar Face With Appointment Of Kate Roydhouse To Leadership Team

The Sweetshop Australia announces the arrival of Kate Roydhouse to its leadership team as executive producer. Pictured L-R: Kate Roydhouse (Executive Producer), Edward Pontifex (Co-Managing Director), Greg Fyson (Co-Managing Director). Basing herself in the Sydney office, Roydhouse will be a familiar face to many in the industry as she has been working alongside Ben Dailey […]

TV Week Logies Announce Major Changes To 2024 Program
  • Media

TV Week Logies Announce Major Changes To 2024 Program

The 64th TV WEEK Logie Awards will be held in Sydney on Sunday, 18 August 2024, with changes to award categories and the judging process being implemented to ensure the Awards evolve and prosper as well as reflect Australia’s vibrant, dynamic and world-class television industry alongside the viewing habits of Australians. Three awards will continue […]

Square & Alchemy One: Powering Melbourne Businesses With Arcade Ingenuity
  • Campaigns

Square & Alchemy One: Powering Melbourne Businesses With Arcade Ingenuity

In the face of challenging times, Square, in partnership with Alchemy One, launched an innovative campaign dedicated to bringing some holiday cheer while powering local businesses in Melbourne. At the core of the activation is the Square Claw Machine, which offered commuters a chance to win vouchers for local eateries powered by Square, including popular […]

GroupM Nabs Dom Dipple From Groov Ltd
  • Advertising

GroupM Nabs Dom Dipple From Groov Ltd

GroupM is expanding its strategy team in New Zealand with the appointment of Dom Dipple as a strategist. The newly created role marks the latest of several key appointments at GroupM New Zealand in recent months under new CEO John Halpin. Dipple will report to Emily Scovell, who joined in December as chief strategy officer. […]

Wellbub Unveils ‘The Ruin I Need To Fix’ Campaign: Redefining Motherhood & Championing Maternal Mental Health
  • Campaigns

Wellbub Unveils ‘The Ruin I Need To Fix’ Campaign: Redefining Motherhood & Championing Maternal Mental Health

Wellbub, a trailblazer in promoting maternal well-being in Singapore, launched its groundbreaking campaign, ‘The Ruin I Need To Fix,’ on Tuesday, 27th February 2024. This transformative initiative aims to challenge societal norms surrounding postpartum bodies, fostering inclusivity and empowering new mothers to embrace the beauty of their journey. The Wellbub team, in collaboration with photographer […]

Australian Turf Club Tells Race Goers To “Expect It All” Ahead Of 2024 Autumn Racing Carnival
  • Campaigns

Australian Turf Club Tells Race Goers To “Expect It All” Ahead Of 2024 Autumn Racing Carnival

Australian Turf Club invites racing lovers across Australia to Expect It All with the launch of the latest creative campaign to highlight the racing on offer in Sydney at Rosehill Gardens and Royal Randwick. The campaign, which will officially launch ahead of this year’s Sydney Autumn Racing Carnival, highlights the wide range of incredible experiences […]

Avenue C Mixes It Up With KitchenAid Media Account Win
  • B&T Exclusive

Avenue C Mixes It Up With KitchenAid Media Account Win

Avenue C has won the media account for kitchen appliance brand KitchenAid, B&T can reveal. The North Sydney-based agency snared the media planning and buying work away from Havas. M&C Saatchi-owned Bohemia and fellow indie agency This Is Flow are understood to have been involved in the pitch, too. KitchenAid had awarded its media planning […]

West Australian Ballet Unveils 2024 Season Themed ‘The Discovery’
  • Campaigns

West Australian Ballet Unveils 2024 Season Themed ‘The Discovery’

The ballet takes us away from the everyday – a feeling that inspired the theme for West Australian Ballet’s 2024 Season ‘The Discovery.’ In partnership with VML, West Australian Ballet worked with renowned photographer Jason Capobianco to bring the sensation of the 2024 theme to life. ‘The Discovery’ concept explores how ballet takes audiences someplace […]

Icon Agency Empowers Victorian Students With UX Design Principles
  • Marketing

Icon Agency Empowers Victorian Students With UX Design Principles

Icon Agency’s Digital UX design team has partnered with Visual Communication Victoria (VCV) to provide an enriching presentation for secondary school students across Victoria. The session aimed to teach students UX design principles with a human-centred approach. Tailored for VCE Visual Communication Design students as part of their Unit 3 curriculum, the presentation focused on […]

Tracksuit Secures $20.5M To Fuel The Future Of Brand Tracking
  • Marketing

Tracksuit Secures $20.5M To Fuel The Future Of Brand Tracking

Tracksuit has announced it has raised $20.5 million AUD in Series A funding, led by Silicon Valley-based firms Altos Ventures and Footwork. Lead Image: Matt Herbert & Connor Archbold The funding marks the company’s second external investment, reaching a staggering valuation of $142.9 million AUD and achieving $9.5 million ARR in just under three years. […]

She Creates Unveils Dynamic New Approach for 2024
  • Marketing

She Creates Unveils Dynamic New Approach for 2024

She Creates has revealed its plans for 2024 with a new committee and revamped structure to support women in the creative industry. Lead image: Amy Lambert & Elise Rundell She Creates is a volunteer-run, not-for-profit organisation dedicated to inspiring, promoting and representing women in the creative communications industry of Adelaide. “As we start this new […]

Credit Union SA Partners With Local Agency, KWPX, To Say “We CU SA”
  • Campaigns

Credit Union SA Partners With Local Agency, KWPX, To Say “We CU SA”

Credit Union SA has partnered with a local South Australian integrated agency, kwpx, on a new brand campaign, ‘We CU SA,’ that highlights their love for the state. The recently launched large-scale brand campaign showcases Credit Union SA as one of the last remaining credit unions solely focused on South Australian members. The campaign captures […]

Three Major Wins For Atomic 212°
  • Advertising

Three Major Wins For Atomic 212°

Atomic 212° has continued its 2023 winning streak into the new year with the announcement of three new clients: VetPartners, Adyen and UKG. Lead image: Claire Fenner VetPartners is Australasia’s leading veterinary practice management company, with a community of 4,500 people in more than 250 practices plus training centres, a vet nurse training school and […]

Chloe Hooper Talks MOOD x Mental Health Record Attempt For Cannes In Cairns
  • B&T Exclusive

Chloe Hooper Talks MOOD x Mental Health Record Attempt For Cannes In Cairns

Cannes in Cairns revellers at the ready, we’ve got the low down on the MOOD x Mental Health First Aid Course taking place at this year’s Cannes in Cairns. The industry-first course will see attendees certified as mental health first aiders, to help colleagues manage their mental health. Chloe Hooper, the founder of Bare Feat […]

Avid Collective Nabs Niki Jones From Junkee Media As New Head Of Enablement & Operations
  • Media

Avid Collective Nabs Niki Jones From Junkee Media As New Head Of Enablement & Operations

Avid Collective has officially announced the appointment of former Scout Publishing and Junkee Media executive Niki Jones (lead image) as its new head of enablement operations. In the newly created role, Jones will be responsible for overseeing operational activities across various arms of business with a focus on partner engagement. “Niki’s appointment comes at an […]