B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • State of Origin
  • WPP
  • NRL
  • B&T Women in Media
  • Thinkerbell
  • Pinterest
  • AFL
  • imaa
  • Anthony Albanese
  • Meta
  • Spotlight on Sponsors
  • AI
  • ARN
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Macca’s Releases Limited-Edition World Cup Sauces
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > Macca’s Releases Limited-Edition World Cup Sauces
Marketing

Macca’s Releases Limited-Edition World Cup Sauces

Staff Writers
Published on: 19th July 2023 at 9:03 AM
Staff Writers
Share
2 Min Read
SHARE

McDonald’s has released four limited edition “Sauces Around the World” that promise to take your 3am nugget “dipping experience” to a whole new level.

Apparently inspired by the nations competing in the FIFA Women’s World Cup, the first drop will see the debut of the Wasabi Flavoured Mayo and Outback BBQ Sauce, available in Macca’s nationwide from today.

The Wasabi Flavoured Mayo is a new sauce featuring smooth and creamy mayo with a kick of natural wasabi flavours.

The Outback BBQ Sauce, meanwhile, will be familiar to Macca’s regulars, having featured on its burgers in the past.

Lancy Huynh, group brand manager for McDonald’s Australia said, “Crispy Chicken McNuggets coupled with Macca’s famous dipping Sauces is an iconic duo that gets mouths watering everywhere.

“From today, you will be able to dip your Chicken McNuggets into two limited edition Sauces for new and exciting flavour experiences that are sure to get tastebuds tingling.

“From spicy to tangy, there is a Sauce for everyone so, get dipping!”

As an official partner of the Women’s World Cup, we can expect to see plenty of Macca’s activations. Yesterday, it announced a fry-thru pop-up in Sydney, giving away free fries, if you’re hungry.

However, the fast food company has otherwise been pretty quiet, as have most of the other partners, thus far. Perhaps a tasty brand campaign is in the works?

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: 2023 Women's Football World Cup, McDonald's
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Cindy Rose Appointed WPP CEO
10/07/2025
Dame Lisa Carrington.
Zespri Teams Up With World Champion Kayaker Dame Lisa Carrington In Global Partnership
10/07/2025
Agency Scorecard: EssenceMediacom
10/07/2025
Agency Scorecard: It’s Friday
10/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?