McDonald’s has launched a heartwarming new ad by DDB Sydney ahead of Mother’s Day.
The ad, titled Cravings, tells the story of a daughter who goes out of her way to make her pregnancy reveal to her mother truly special with Macca’s – telling her mother by doing something she herself loved and experienced when she was pregnant.
https://www.youtube.com/watch?v=RTHUEOmN1os&feature=emb_title
Directed by Christopher Rigger, the emotive spot is set to Haley Reinhart’s rendition of Can’t Help Falling In Love with you and forms part of the wider ‘We’ll be here’ brand campaign.
Credits
McDonald’s Australia:
Marketing Director: Jo Feeney
National Marketing Manager: Amanda Nakad
Chief Creative Officer – DDB Australia: Ben Welsh
Chief Creative Officer – DDB Sydney: Tara Ford
Creative Partner: David Joubert
Senior Art Director: Anna Paine
Senior Copywriter: Owen Bryson
Lead Senior Producer: Tania Jeram
Managing Director: Priya Patel
Managing Partner: Lisa Hauptmann
Business Director: Nicole Drabsch
Chief Strategy Officer: Carl Ratcliff
Planning Partner: Anna Bollinger
Production Company: Finch Company
Director: Christopher Riggert
Executive Producer: Karen Bryson
Producer: Camilla Mazzaferro
DOP: Jeremy Rouse
Editor: Stewart Reeves, The Editors Sydney
Grade: Ben Eagleton
Online: Quade Biddle, Atticus Post
Sound Engineer: Abigail Sie, Song Zu
Music Licensor: Level Two Music, Melbourne
Media: OMD
