Macca’s Celebrates Mother’s Day In Touching Spot Via DDB Sydney

Macca’s Celebrates Mother’s Day In Touching Spot Via DDB Sydney
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McDonald’s has launched a heartwarming new ad by DDB Sydney ahead of Mother’s Day.

The ad, titled Cravings, tells the story of a daughter who goes out of her way to make her pregnancy reveal to her mother truly special with Macca’s – telling her mother by doing something she herself loved and experienced when she was pregnant.

Directed by Christopher Rigger, the emotive spot is set to Haley Reinhart’s rendition of Can’t Help Falling In Love with you and forms part of the wider ‘We’ll be here’ brand campaign.

Credits

McDonald’s Australia:

Marketing Director: Jo Feeney

National Marketing Manager: Amanda Nakad

Chief Creative Officer – DDB Australia: Ben Welsh

Chief Creative Officer – DDB Sydney: Tara Ford

Creative Partner: David Joubert

Senior Art Director: Anna Paine

Senior Copywriter: Owen Bryson

Lead Senior Producer: Tania Jeram

Managing Director: Priya Patel

Managing Partner: Lisa Hauptmann

Business Director: Nicole Drabsch

Chief Strategy Officer: Carl Ratcliff

Planning Partner: Anna Bollinger

Production Company: Finch Company

Director: Christopher Riggert

Executive Producer: Karen Bryson

Producer: Camilla Mazzaferro

DOP: Jeremy Rouse

Editor: Stewart Reeves, The Editors Sydney

Grade: Ben Eagleton

Online: Quade Biddle, Atticus Post

Sound Engineer: Abigail Sie, Song Zu

Music Licensor: Level Two Music, Melbourne

Media: OMD

 

 

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