Leading Through Change: How News Corp Australia Is Future-Proofing Its Ad Stack

Leading Through Change: How News Corp Australia Is Future-Proofing Its Ad Stack
SHARE
THIS



With digital media continually evolving, News Corp Australia is looking for innovative ways to work with advertisers.

Speaking as part of PubMatic’s Leading Through Change series, News Corp Australia GM, commercial operations Jason Denny explained that Prebid is one way in which the media company is expanding its offering.

“Prebid is increasingly becoming a core part of our ad serving stack at News Corp Australia,” he said.

“We’ve recently expanded our Prebid footprint into an app across Google AMP pages and video.”

Looking to the future, Denny explained that News Corp Australia is preparing to streamline its ad technology stack to achieve results.

“In the short term, the future of header bidding for News Corp is reducing the number of partners that we have within our ad technology stack. There will also be a heavy focus on ad quality metrics,” he said.

He added that Prebid will continue to play a role beyond the recent partnerships.

“Looking to the longer term, there’s a growing importance on Prebid to serve our needs, especially around identity and ad serving, not to just supplement our ad stack but to become the core of our ad stack, core to identity audience and contextual targeting.

 

Please login with linkedin to comment

News Corp pubmatic

Latest News

Pinterest Insights Show How Consumers Are Keeping Busy At Home
  • Marketing

Pinterest Insights Show How Consumers Are Keeping Busy At Home

More than 450 million people use Pinterest around the world each month to find tomorrow’s ideas. It’s a place to look forward and plan and these days, it’s a place to find ideas to stay inspired while staying at home. Pinterest insights have always been a strategic way for brands to tap into what Pinners are searching for […]

Google Blocks Ads On Piers Morgan’s Column About Simone Biles
  • Media
  • Technology

Google Blocks Ads On Piers Morgan’s Column About Simone Biles

A column from controversial UK media commentator Piers Morgan on the Daily Mail has been stripped of advertising, after Google detected racist content in the comments. Earlier this week, Morgan penned a column titled ‘Sorry Simone Biles, but there’s nothing heroic or brave about quitting because you’re not having ‘fun’ – you let down your team-mates, […]

by B&T Magazine

B&T Magazine
Acoustic Deepens Investment Aiming To Accelerate Growth In ANZ
  • Media

Acoustic Deepens Investment Aiming To Accelerate Growth In ANZ

Acoustic, an open and independent marketing cloud and analytics provider, has announced the expansion of offices in Sydney and Melbourne as well as the launch of an Australian, cloud-based data centre. The move is part of its commitment to prioritise tens of millions of dollars over the next two years to accelerate its growth strategy […]

BMF Appoints Lucy Kough To Creative Director
  • Media

BMF Appoints Lucy Kough To Creative Director

Agency, BMF has appointed Lucy Kough, aiming to strengthen creative leadership by the hire. With more than 20 years of experience, Kough has worked in roles across direct, brand, media, digital, experiential, regional, CRM in creative agencies including Ensemble Australia, Enigma Agency and Archibald/Williams. Kough has delivered work across a diverse range of brands such […]

“Video Killed The Radio Star, But Nothing Will Kill Video” : Vevo’s MD Steve Sos
  • Media

“Video Killed The Radio Star, But Nothing Will Kill Video” : Vevo’s MD Steve Sos

This month Vevo is celebrating 40 years of music videos – a medium that has become a cultural touchstone for anyone with ears and eyes. MTV premiered exactly forty years ago this month and changed music forever, offering a visual music medium and music lovers and advertisers have never looked back.  To celebrate such a […]

Nova Launches Live & Unrestricted For The Month Of August
  • Media

Nova Launches Live & Unrestricted For The Month Of August

Nova’s Live & Unrestricted, hosted by Tim Blackwell and Kate Ritchie, will aim to provide listeners with an escape from restrictions, dropping every Saturday morning in August on the Nova Network. Following the overwhelming response to Nova’s Kate, Tim & Joel Live in Lockdown, a one-off special to keep up the spirits of listeners locked down in […]

TripleLift Expands Into APAC, Naming The Trade Desk’s Henry Shelley As Managing Director
  • Technology

TripleLift Expands Into APAC, Naming The Trade Desk’s Henry Shelley As Managing Director

TripleLift has today announced an expansion in their Asia Pacific (APAC) operations, with Henry Shelley [featured image] appointed as Managing Director, based in Singapore. Fueling TripleLift‘s expansion in APAC is its success in Australia, where the company works with 70 per cent of the top 50 comScore publishers. “As the home to several of the worlds’ […]

Rob Highett-Smith Joins Fiftyfive5 In Newly Created Role
  • Media

Rob Highett-Smith Joins Fiftyfive5 In Newly Created Role

Rob Highett-Smith joins Fiftyfive5 in the newly created role of head of performance measurement. Performance measurement represents one of the three core offer areas at Fiftyfive5 with tracking programs running across 40 countries; representing our fastest growing capability pillar.  Rob joins to lead this capability, which encompasses brand and comms tracking, multi market monitoring, CX and customer satisfaction, as well as other longitudinal programmatic work.   

Customer Messaging Platform Podium Launches In Australia
  • Technology

Customer Messaging Platform Podium Launches In Australia

Podium has continued its international expansion today announcing its launch in Australia. Podium serves more than 90,000 local businesses in the United States, Canada and Australia, and has seen its customer base in Australia almost quadruple to over 3,000 local businesses since the start of the pandemic. Through its SMS-based platform, Podium helps local businesses receive […]