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B&T > Partner Content > Launch Lessons In The Era Of Covid-19
Partner Content

Launch Lessons In The Era Of Covid-19

Staff Writers
Published on: 18th February 2021 at 8:50 AM
Staff Writers
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The latest Launch Marketing Council white paper has been released featuring insights from Maria Loyez, Chief Customer Officer, Australian Ethical; Jo Gaines, Area Vice President Australia, Salesforce; Kate O’Keeffe from BCG Digital Ventures; Ken Russell, Head of Marketing CX & Brand, BWS; Marmik Vyas, General Manager Marketing at nbn™ Australia; Angus Jones, former CMO at LG Electronics and the team from Five by Five Global.

The impact on planning launch campaigns, the demands on marketers and the innovation imperative are all discussed with relevant frameworks referenced in the white paper which can be downloaded free here.

Panelists representing some of Australia’s largest corporations, explain how they adapted initiatives in light of pandemic conditions and how they approached the change demanded by the market. 

Matt Lawton, Managing Director of Five by Five Global comments, “Understanding how Covid impacted marketing decisions in sectors like internet provision, alcohol, financial services and technology has yielded some great insights. And it’s all been framed by one of the leading commentators on corporate innovation, Kate O’Keeffe.”

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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