B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • State of Origin
  • WPP
  • B&T Women in Media
  • Thinkerbell
  • Pinterest
  • imaa
  • AFL
  • Anthony Albanese
  • AI
  • Spotlight on Sponsors
  • Foxtel
  • Meta
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: JCDecaux Receives Certification For First Carbon Neutral Advertising Product In Australia
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > JCDecaux Receives Certification For First Carbon Neutral Advertising Product In Australia
Advertising

JCDecaux Receives Certification For First Carbon Neutral Advertising Product In Australia

Staff Writers
Published on: 17th January 2022 at 12:03 PM
Edited by Staff Writers
Share
3 Min Read
SHARE

Out-of-home media company JCDecaux has announced that it has received certification from Climate Active for Australia’s first carbon-neutral out-of-home advertising product across Transit.

Steve O’Connor, CEO, JCDecaux, said: “There is no doubt that sustainability is important. Reducing our environmental impact, and helping our clients do the same, is a continued priority in our strategy.

“I’m delighted that we’re leading the industry with the first Out-of-Home sustainable advertising solution in Australia with our Transit bus and tram products, certified by Climate Active.

“Now, when media agencies and brands choose our in-house printing service GSP for their Transit campaigns, they will automatically be part of the solution in driving change and making a difference to the environment.”

With sustainability high on the agenda for customers, it is now more crucial than ever for brands and media buyers to consider this in their advertising plans to gain increased customer loyalty.

There is no opt-in required or additional cost to Transit partners when using GSP. All parts of the Transit product are certified carbon neutral.

O’Connor continued: “With the growing concern among many consumers around sustainability, we are continuing our work this year to offer further sustainable media solutions, as we endeavour to be a socially responsible business.”

JCDecaux has selected two Indigenous carbon projects to offset the Transit carbon neutral product – the Thaa-Nguigarr Carbon Project and the Nyaliga Fire Project.

The Thaa-Nguigarr Carbon Project, Emissions Reducing Fund Project, is an early dry season Savanna burning project aimed at reducing late dry season wildfires, and therefore reducing carbon emissions. The Nyaliga Fire Project is a registered savanna burning carbon project with burning operations carried out in line with traditional indigenous knowledge and practice.

JCDecaux was the first Out-of-Home media company globally to join the RE100, a worldwide organisation that advocates for a commitment to 100 per cent renewable energy. In Australia and New Zealand JCDecaux is the first media company to commit to this and means the entire network, including offices, will be powered by 100 per cent renewable electricity in 2022.

In Australia, JCDecaux has been a proud certified carbon neutral business since 2015 through Climate Active, an Australian Government organisation that certifies Australian businesses as carbon neutral. It is also working to achieve carbon zero status in New Zealand.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: JCDecaux, Steve O’Connor
Share
By Mary Madigan
Follow:
Mary Madigan began her career working for ex-Vogue editor and chief Kirstie Clements and has since done everything from PR to tutoring at The University Of Notre Dame. Mary Madigan was a journalist at B&T until 2022.

Latest News

Patrick Rowe, Mandie Van Der Merwe, Avish Gordhan.
Agency Scorecard: Saatchi & Saatchi
15/07/2025
SCA Chief Content Officer Dave Cameron To Depart After 30 Years
15/07/2025
Harley-Davidson Rallies Riders For Inaugural ‘United We Ride’ Fundraiser Via The Salvation Army
15/07/2025
Agency Scorecard: Nunn Media
15/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?