IKEA’s Kirsten Hasler is the latest marketing chief to take to the skies in the atn chopper, presenting partner of B&T’s CMO Power List, joining THE ICONIC’s Jo Robinson.
Hasler, who made the step up to IKEA’s marketing head in November 2022, explained how she will be getting back to the basics of marketing to deliver outsized results for the Swedish furniture giant.
Check out the rest of the B&T CMO Power List.
