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Reading: IKEA’s Marketing Boss Kirsten Hasler On Constructing A Winning Marketing Strategy
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B&T > B&T Exclusive > IKEA’s Marketing Boss Kirsten Hasler On Constructing A Winning Marketing Strategy
B&T Exclusive

IKEA’s Marketing Boss Kirsten Hasler On Constructing A Winning Marketing Strategy

Staff Writers
Published on: 3rd March 2025 at 11:48 AM
Staff Writers
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IKEA’s Kirsten Hasler is the latest marketing chief to take to the skies in the atn chopper, presenting partner of B&T’s CMO Power List, joining THE ICONIC’s Jo Robinson.

Hasler, who made the step up to IKEA’s marketing head in November 2022, explained how she will be getting back to the basics of marketing to deliver outsized results for the Swedish furniture giant.

Check out the rest of the B&T CMO Power List.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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