Yep, you’d better believe it! B&T, with the help of Australia’s The Brand Institute, has delved into the world of vodcasting!

Hosted by B&T’s very own news editor, Huntley Mitchell, Beneath the Brand explores some of the more pressing challenges facing big brands and the executives who manage them.

Joining Huntley every episode to give his expert insights and opinion will be Karl Treacher, group CEO of The Brand Institute of Australia.

The debut episode is really a taste of what viewers can expect, with Huntley and Karl talking about the challenges and opportunities for brands in 2018, as well as the importance of digital capability for the health of large organisations.

Having worked with some of Australia’s biggest banks and finance companies, Karl also sheds some light on the hurdles and headaches they face, particularly in light of the banking royal commission that is underway right now.

And for those of you who would prefer to just listen to Beneath the Brand, we’ve also got a podcast option available via iTunes, SoundCloud, TuneIn, and Stitcher.

Stay tuned for the next episode of Beneath the Brand in the coming weeks!