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Reading: Hooray! B&T’s First Foray Into Vodcasting Is Here!
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B&T > Marketing > Hooray! B&T’s First Foray Into Vodcasting Is Here!
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Hooray! B&T’s First Foray Into Vodcasting Is Here!

Staff Writers
Published on: 1st May 2018 at 9:00 AM
Staff Writers
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Yep, you’d better believe it! B&T, with the help of Australia’s The Brand Institute, has delved into the world of vodcasting!

Hosted by B&T’s very own news editor, Huntley Mitchell, Beneath the Brand explores some of the more pressing challenges facing big brands and the executives who manage them.

Joining Huntley every episode to give his expert insights and opinion will be Karl Treacher, group CEO of The Brand Institute of Australia.

The debut episode is really a taste of what viewers can expect, with Huntley and Karl talking about the challenges and opportunities for brands in 2018, as well as the importance of digital capability for the health of large organisations.

Having worked with some of Australia’s biggest banks and finance companies, Karl also sheds some light on the hurdles and headaches they face, particularly in light of the banking royal commission that is underway right now.

And for those of you who would prefer to just listen to Beneath the Brand, we’ve also got a podcast option available via iTunes, SoundCloud, TuneIn, and Stitcher.

Stay tuned for the next episode of Beneath the Brand in the coming weeks!

 

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TAGGED: B&T, Beneath the Brand, Karl Treacher, The Brand Institute
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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