“Innovation Has Been Flogged To Death”, Says Branding Guru
This headline comes with the promise of a bit flogging and flagellation. But you need to calm down people, calm down.
This headline comes with the promise of a bit flogging and flagellation. But you need to calm down people, calm down.
It's the second instalment in B&T's "Beneath the brand" video series, which we're calling one of the top two thus far.
B&T's news editor sits down with a brand management guru for an industry chinwag over a glass of straight vodka. Voilà!
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