Updated: GroupM Wins Hasbro’s $225 Million Global Media

Updated: GroupM Wins Hasbro’s $225 Million Global Media

GroupM has won the media account for the world’s biggest toy maker, Hasbro.

The WPP-owned agency has snared the business away from incumbent OMD who has held the account since 2013.

It’s unclear which GroupM agency will handle the business, but as Hasbro’s media in Latin America is currently handled by MediaCom, that would be the most likely frontrunner.

Nor is it clear how much the account is worth, however, it has been previously reported that the company spends around $US150 million ($A225 million) annually on its global advertising.

GroupM Australia has confirmed the new business win to B&T and estimates the account, locally, is worth as much as $6 million to the agency.

Hasbro’s brands include Play-Doh, Star Wars, Marvel, Sesame Street and Transformers.

According to reports, Hasbro overtook Mattel to become the world’s biggest toy company in 2017 following significant marketing spends. In 2018, the company posted global sales of $US4.6 billion.

 




Please login with linkedin to comment

GroupM hasbro OMD

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]