B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • WPP
  • Anthony Albanese
  • AI
  • NRL
  • Thinkerbell
  • Channel 10
  • EssenceMediaCom
  • State of Origin
  • News Corp
  • Cairns Hatchlings
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Grade and Storyblok Digitally Empower Compass’s Fight Against Elder Abuse
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > Grade and Storyblok Digitally Empower Compass’s Fight Against Elder Abuse
Marketing

Grade and Storyblok Digitally Empower Compass’s Fight Against Elder Abuse

Staff Writers
Published on: 2nd November 2023 at 12:22 PM
Edited by Staff Writers
Share
4 Min Read
SHARE

Grade and Storyblok partnership enables Compass to effectively deliver valuable content and impactful digital campaigns, leading to a 7.5x increase in new users along with an over 8x increase in sessions.

Grade, a digital product and venture studio, is proud to announce the successful transformation of Compass, the Australian national elder abuse knowledge hub, which is built on Storyblok’s content management system (CMS). This partnership has empowered Compass, a project of Elder Abuse Action Australia (EAAA) with funding from the Australian Government Attorney-General’s Department, to effectively deliver valuable content and impactful digital campaigns in the fight against elder abuse, directly benefiting Australian elders, their families and surrounding communities. Research from the Australian Institute of Family Studies (AIFS) reveals that one in six older Australians is experiencing some form of abuse, including psychological, financial and physical abuse as well as neglect. It’s an issue that former Age Discrimination Commissioner Kay Patterson says is on the rise.

Before engaging with Grade, Compass faced challenges with its website and struggled to provide a seamless user experience for its diverse audience, hindering navigation and content updates. To address these issues, EAAA sought Grade’s expertise to overhaul Compass’s digital presence.

Recognising the need for a user-centric approach, Grade took charge of the project, collaborating with multiple stakeholders and securing crucial Government approvals. The comprehensive solution included:

  • Redesigned User Experience: Grade designed and built a user-friendly, mobile-optimised website, enhancing accessibility and ensuring a seamless experience across devices.
  • Advanced CMS Integration: Storyblok, an intuitive and cloud-based CMS, replaced the existing platform, simplifying content management and facilitating efficient updates.
  • Content Migration and Optimisation: All existing content was seamlessly migrated to the new CMS, with optimised metadata to enable advanced filtering and searching capabilities.
  • Cloud-Based Hosting: Compass’s hosting was transitioned to a fully cloud-based AWS solution, resulting in cost savings and improved site speed for visitors.
  • Enhanced Search Visibility: SEO strategies were implemented to boost search engine rankings, increasing Compass’s online presence.
  • Ongoing Support and Innovation: Grade established a comprehensive plan for continuous support, maintenance and the introduction of new features.

Compass experienced a 7.5x increase in new visitors along with an 8x increase in sessions since the relaunch. The implementation of Storyblok’s CMS empowered the Compass team to confidently deliver content and campaigns, driving greater engagement and raising awareness about elder abuse. Furthermore, Compass gained valuable insights into audience behaviour through advanced analytics, enhancing its strategic decision-making process.

“We couldn’t be happier to see the results that Compass is now experiencing as a result of our collaboration. By leveraging Storyblok, we empowered the Compass team to deliver valuable content and create digital campaigns that raise awareness about elder abuse, directly benefiting elders and the community around them. Having recently been made an official Storyblok partner agency, we look forward to working with Storyblok in the future as we continue to provide our clients with quality, human-centred digital experiences,” said Grade CEO Matt Bachle.

“We are proud to partner with Grade in empowering Compass to address the critical issue of elder abuse. Our CMS enables Compass to efficiently manage content, engage users and raise awareness about this important cause. It’s exciting to see the transformation that Compass has achieved,” said Barry D’Arcy, VP of partners at Storyblok.

Storyblok is making significant headway in Australia, revolutionising the way leading brands like Adidas, T-Mobile and Deliveroo approach content management and digital experiences.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Compass, Storyblok
Share
Aimee Edwards
By Aimee Edwards
Follow:
Aimee Edwards is a journalist at B&T, reporting across media, advertising, and the broader cultural forces shaping both. Her reporting covers the worlds of sport, politics, and entertainment, with a particular focus on how marketing intersects with cultural influence and social impact. Aimee is also a self-published author with a passion for storytelling around mental health, DE&I, sport, and the environment. Prior to joining B&T, she worked as a media researcher, leading projects on media trends and gender representation—most notably a deep dive into the visibility of female voices in sports media. 

Latest News

Seven West Media’s Sales Boss Henry Tajer To Step Down
16/06/2025
ID Collective Opens Business With Blunt By Adding The Umbrella Brand To Its Agency Portfolio
16/06/2025
Criteo Reveals ‘For The Love Of Commerce’, “To Shape & Improve The AI-Driven Commerce Experience”
16/06/2025
Inside Selena Gomez’s Purpose-Driven Beauty Empire: Rare Beauty CPO Goes Beyond Gloss At Vogue Codes
16/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?