Google Launches YouTube Select In Australia

Google Launches YouTube Select In Australia
SHARE
THIS



YouTube has launched a new premium content solution for advertisers to meet Australian viewers where they are consuming their content.

With data showing more than 7 million Australians now watch YouTube on their TV screens (65 per cent YoY growth), YouTube Select offers more capabilities for the TV screen and gives advertisers greater choice in how they buy.

YouTube Select was launched globally earlier this year. The new solution brings together preexisting solutions Google Preferred and Programs and Packages.

YouTube Select ‘lineups’ – key categories including entertainment, beauty and fashion – are available in Australia via Google Ads, Display & Video 360, and reservation.

Google Australia director of sales Rhys Williams [feature image] said the new solution aims to align ads with viewer’s “passions”.

“We know that engaged audiences are using YouTube to learn, discover ideas, to shape how they experience the real world in a whole bunch of new ways,” he said.

“Going into 2021 we are reimagining our premium contextual advertising offering, known as Google Preferred, under a new global umbrella called YouTube Select.”

Williams also revealed YouTube Select will put a greater emphasis on people viewing YouTube on their TV screen.

“We’re seeing Aussies turning more and more to YouTube on the biggest screen in their home. This shift in viewing behaviour means lineups contain more TV screen inventory than ever,” he continued.

Despite the sharp year-on-year growth in YouTube viewership on TV, Williams confirmed that advertisers are still adjusting to this consumption shift.

“The numbers are getting pretty telling now, with over 7 million Australians watching on TV. It definitely makes sense to be optimising for the big screen as much as you might do it for a different type of screen,” he said.

“We’re always talking to advertisers about how to build their creative so that it is optimised for the platform, we’ve done a lot of work with that over the years with skippable and TrueView formats.

“We do a lot of outreach with creative agencies to help them understand how users are using the platform and how to get cut-through, so we will continue to do that with the growth of TV.”

 

Please login with linkedin to comment

Google YouTube

Latest News

The Try-On Evolution: Levi’s Join Bitmoji On Snapchat
  • Media

The Try-On Evolution: Levi’s Join Bitmoji On Snapchat

From Friday, December 4, Snapchatters and Bitmoji users will be able to pair with their own Bitmoji avatars with Levi’s casualwear apparel. The Levi’s x Bitmoji designs will also appear across a variety of experiences on Snapchat including Chat and games, on the Snap Map and in Lenses. All products will be available for purchase […]

Ex-Hogarth Executive & Fusion Co-Gounder Bucks Agency Model With New Product Design Firm, Diagram 
  • Advertising

Ex-Hogarth Executive & Fusion Co-Gounder Bucks Agency Model With New Product Design Firm, Diagram 

John Chaplin (pictured), former Chief Product Officer of Hogarth Australia and Co-founder of award winning digital agency Fusion, has launched a new digital product design company, Diagram. Based in Sydney, Diagram are a collective of creators and makers who partner with individuals, agencies, startups, business and industry to design and build considered, elegant digital products. […]

Salesforce Makes Moves In Automation And Digital Transformation As Part Of Dreamforce 2020
  • Media

Salesforce Makes Moves In Automation And Digital Transformation As Part Of Dreamforce 2020

After announcing the mega acquisition of workplace chat company Slack yesterday, tech giant Salesforce has made a raft of announcements as part of this year’s annual Dreamforce event, which has been held virtually. Headlining the announcements was news of Salesforce Hyperforce, which comes as a reimagination of the company’s platform architecture built to securely and […]