Google’s recent threat to withdraw from the Australian market if the controversial News Media Bargaining Code is turned into law has left many questioning what life without the search giant might look like.
It was revealed last week that the government had been in talks with Microsoft about potentially scaling its search offering Bing to replace Google, should it be required.
And while recent reports have suggested the government and Google might be heading towards a potential deal, the turbulent events of recent weeks have given a glimpse into what life without Google might look like.
With many small businesses relying on Google Search to attract new customers, any such withdrawl from Google could spell immediate trouble for venues such as restaurants and cafes, according to IBISWorld Senior Industry Analyst Liam Harrison.
“Google products including Search and Maps are a crucial channel for small businesses to connect with target customers. Google’s exit would disrupt numerous Australian industries, which are already in a weakened state due to the COVID-19 pandemic,” said Harrison.
“A lack of visibility on Google can be an economic death sentence for small businesses, as this is often a key way to attract customers outside the immediate local area and can be one of the strongest opportunities for growth.”
Restaurants and cafes, in particular, will struggle to build customer bases without Google.
“Restaurants may also find themselves at the mercy of online ordering platforms such as Uber Eats and Menulog in the event of a Google exit. These businesses may struggle to act independently of these platforms, further exacerbating the power imbalance between online delivery platforms and restaurants,” said Harrison.
Please login with linkedin to commentGoogle
Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]
Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]
Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]
Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]
NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]
Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]