B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • State of Origin
  • WPP
  • NRL
  • B&T Women in Media
  • Thinkerbell
  • Pinterest
  • AFL
  • imaa
  • Anthony Albanese
  • Meta
  • Spotlight on Sponsors
  • AI
  • ARN
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Google News Showcase Emerges As Potential Solution For News Media Bargaining Code Standoff
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Technology > Google News Showcase Emerges As Potential Solution For News Media Bargaining Code Standoff
Technology

Google News Showcase Emerges As Potential Solution For News Media Bargaining Code Standoff

Staff Writers
Published on: 8th February 2021 at 10:15 AM
Staff Writers
Share
2 Min Read
New York, New York. - May 27, 2017: Google sign outside the Google office in New York City. It is a multinational technology company specializing in internet services and products.
SHARE

Google is currently pushing to strike last-minute deals under its ‘News Showcase’ product, after the government indicated it might be willing to modify the News Media Bargaining Code.

According to the Sydney Morning Herald, Google has approached major publishers in Australia in recent days with revised offers for the News Showcase, which was launched in Australia last week.

The News Showcase is a global initiative that will see the tech giant pay publishers around the world $US1 billion over the next three years.

Despite previously saying it would pause the rollout of the program, Google announced it had signed seven local publishers – including Australian Community Media (ACM), Schwartz Media, Solstice Media, The Conversation, and Private Media – to receive payments under the News Showcase.

Google has argued that it should be able to pay publishers through the News Showcase as part of the News Media Bargaining Code.

And while the government has previously refuted this proposal, Google’s recent threats to discontinue search in Australia as well as recent talks between Alphabet CEO Sundar Pichai and Prime Minister Scott Morrison has meant there is some hope of the standoff coming to an end.

According to the Herald, Google has now approached News Corp, Nine, the ABC and other major publishers with revised deals.

The deals state Google can terminate the agreement if the new code includes final offer arbitration or a requirement for Google to pay publishers for using search.

And while the News Showcase has now emerged as a potential solution, on Friday, Nine put forward an argument against it.

“This is what monopolies do, they put an offer, in the form of Google Showcase, but not offer to negotiate. It has to be all on their terms and that is not an approach we will participate in, we support the legislation the Government is proposing as the best way to secure a fair payment for our content,” a Nine spokesperson said.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Google, News Corp
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Cindy Rose Appointed WPP CEO
10/07/2025
Dame Lisa Carrington.
Zespri Teams Up With World Champion Kayaker Dame Lisa Carrington In Global Partnership
10/07/2025
Agency Scorecard: EssenceMediacom
10/07/2025
Agency Scorecard: It’s Friday
10/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?