Google News Showcase Emerges As Potential Solution For News Media Bargaining Code Standoff

New York, New York. - May 27, 2017: Google sign outside the Google office in New York City. It is a multinational technology company specializing in internet services and products.
SHARE
THIS



Google is currently pushing to strike last-minute deals under its ‘News Showcase’ product, after the government indicated it might be willing to modify the News Media Bargaining Code.

According to the Sydney Morning Herald, Google has approached major publishers in Australia in recent days with revised offers for the News Showcase, which was launched in Australia last week.

The News Showcase is a global initiative that will see the tech giant pay publishers around the world $US1 billion over the next three years.

Despite previously saying it would pause the rollout of the program, Google announced it had signed seven local publishers – including Australian Community Media (ACM), Schwartz Media, Solstice Media, The Conversation, and Private Media – to receive payments under the News Showcase.

Google has argued that it should be able to pay publishers through the News Showcase as part of the News Media Bargaining Code.

And while the government has previously refuted this proposal, Google’s recent threats to discontinue search in Australia as well as recent talks between Alphabet CEO Sundar Pichai and Prime Minister Scott Morrison has meant there is some hope of the standoff coming to an end.

According to the Herald, Google has now approached News Corp, Nine, the ABC and other major publishers with revised deals.

The deals state Google can terminate the agreement if the new code includes final offer arbitration or a requirement for Google to pay publishers for using search.

And while the News Showcase has now emerged as a potential solution, on Friday, Nine put forward an argument against it.

“This is what monopolies do, they put an offer, in the form of Google Showcase, but not offer to negotiate. It has to be all on their terms and that is not an approach we will participate in, we support the legislation the Government is proposing as the best way to secure a fair payment for our content,” a Nine spokesperson said.

Please login with linkedin to comment

Google News Corp

Latest News

Creative abstract web streaming media TV video service technology, multimedia business internet communication and cinema content production concept: 3D render illustration of modern curved smart television screen display monitor with endless walls of screens with color photos and colorful displays with different images on blue background
  • Media

Comscore And Samba TV Launch CTV Partnership In Australia

Comscore has today announced the expansion of its TV measurement footprint to Australia, driven by its partnership with Samba TV, the leading global provider of omniscreen advertising data and audience analytics. The new connected TV (CTV) measurement solution, launched last year in select European markets, has now reached this key market in the Asia-Pacific (APAC) […]

How To Win With Video Advertising In 2021
  • Partner Content

How To Win With Video Advertising In 2021

Here are must-read tips on how to win with video advertising. Sadly, no tips on today's horse racing at Eagle Farm.

Partner Content

by B&T Magazine

B&T Magazine
Think HQ Makes 18 New Hires
  • Media

Think HQ Makes 18 New Hires

Absolutely no one knows anyone else's name in the Think HQ office this week after agency announces 18 new hires.