In what could either be labelled as a stroke of genius or a culinary monstrosity, KFC and Pizza Hut have announced a surprise collaboration.
The brands are merging their products for the ‘Pizza Hut x KFC Chicken Popcorn Pizza’.
According to marketing material, the pizza comes with KFC Chicken Popcorn, KFC Gravy, corn and mushrooms
Unfortunately for KFC/Pizza Hut fans, the limited edition pizza is only available in China.
To launch the partnership, Ogilvy Hong Kong and the two brands have created the ’Pizza Hut x KFC Kitchen’, a mobile game that connects two phones and challenges two players to craft a ‘Pizza Hut x KFC Chicken Popcorn Pizza’ against the clock together, playing as the Pizzatainer and Colonel Sanders.
Teamwork is the name of the game as players have to knead the dough, fry the chicken popcorn, and bake the pizza too. Complete the tasks in the time given to win Pizza Hut and KFC coupons.
Ogilvy Executive Creative Director John Koay said: “This collaboration pizza between these two huge brands is a dream come true. That’s why we were excited to create the Pizza Hut x KFC Kitchen, a fun two player game for fans to create this epic pizza with a friend, and unlock tasty rewards too”.
Pizza Hut Hong Kong marketing director Wendy Leung added: “The Pizza Hut x KFC Chicken Popcorn pizza brings the best of both worlds together. This mobile game based on teamwork is a great way to engage with our fans and consumers whilst also increasing awareness of our brand and food innovation credentials”.
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