B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • Pinterest
  • B&T Women in Media
  • Thinkerbell
  • AFL
  • imaa
  • Anthony Albanese
  • Spotlight on Sponsors
  • Meta
  • AI
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Facebook Vs Apple: Tech Giants Square Off In Ad Tech Debate
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Technology > Facebook Vs Apple: Tech Giants Square Off In Ad Tech Debate
Technology

Facebook Vs Apple: Tech Giants Square Off In Ad Tech Debate

Staff Writers
Published on: 29th January 2021 at 11:25 AM
Staff Writers
Share
3 Min Read
SHARE

The debate over online advertising between Facebook and Apple is heating up, with Apple CEO Tim Cook launching a scathing attack on the social media platform.

Tensions between the two companies have been simmering away for months now after Apple announced last year it would deprecate the Identifier for Advertisers (IDFA) from its devices as part of the iOS14 update.

Under the changes, developers will be made to add a prompt into their apps asking users to opt-in for targeted ads.

And while Apple has positioned it as a win for user privacy, Facebook has strongly opposed the changes, claiming it will limit the ability to offer targeted ads.

The social media platform has also suggested this will hurt small businesses that rely on using targeted ads to attract customers.

Facebook’s head of ads Dan Levy has gone as far as to say the changes will “take the world back 10 or 20 years”.

In a speech to the Computers, Privacy and Data Protection conference, Apple CEO Tim Cook took aim at Facebook’s entire business model, reinforcing Apple’s privacy-first stance.

“Some may well think that sharing this degree of information is worth it for more targeted ads,” Cook said.

“Many others, I suspect, will not, just as most appreciated it when we built a similar functionality into Safari limiting web trackers several years ago.

“If a business is built on misleading users, on data exploitation, on choices that are not choices at all, then it does not deserve our praise. It deserves reform. Too many are still asking the question ‘how much can we get away with?’, when they need to be asking ‘what are the consequences?’.

“What are the consequences of prioritising conspiracy theories and violent incitement simply because of their high rates of engagement? What are the consequences of not just tolerating but rewarding content that undermines public trust in lifesaving vaccinations? What are the consequences of seeing thousands of users join extremist groups, and then perpetuating an algorithm that recommends even more?”

legal action looms

The Information is reporting that the battle between Facebook and Apple is heading for the courts, with Facebook currently preparing an antitrust lawsuit against Apple.

According to the report, Facebook will allege Apple has abused its power by forcing app developers to abide by specific rules.

Facebook is also claiming Apple is giving itself an “unfair advantage” in terms of online advertising, in displaying ads on its App Store.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Apple, Facebook
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Telstra Launches One-Off Ad During State Of Origin Decider
11/07/2025
Clemenger BBDO Sydney office.
Agency Scorecard: Clemenger BBDO
11/07/2025
Matt Coote.
Matt Coote Takes New Senior Role At GumGum
11/07/2025
Spenser Skates.
Amplitude Acquires Kraftful To Embed AI-Native Voice Of Customer Capabilities
11/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?