Facebook has taken out a full-page newspaper ad in The Wall Street Journal, New York Times, and the Washington Post in protest of Apple’s privacy changes.
It marks the latest twist in the ongoing feud between Facebook and Apple over the planned iOS 14 changes, which will require developers to ask for permission to gather and track users across apps and websites on Apple devices.
In the newspaper ad, Facebook said the changes will harm small businesses that use Facebook ads to find their customers.
“Many in the small business community have shared concerns about Apple’s forced software update, which will limit businesses’ ability to run personalised ads and reach their customers effectively,” reads the ad.
— Dave Stangis (@DaveStangis) December 16, 2020
Facebook suggests that without personalised ads, the average small business advertiser is likely to see a 60 per cent reduction in their sales for every dollar spent.
Earlier this year, Facebook released a blog confirming “app developers and publishers should expect lower CPMs on Audience Network and likely other ad networks on iOS”.
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