Facebook has taken out a full-page newspaper ad in The Wall Street Journal, New York Times, and the Washington Post in protest of Apple’s privacy changes.
It marks the latest twist in the ongoing feud between Facebook and Apple over the planned iOS 14 changes, which will require developers to ask for permission to gather and track users across apps and websites on Apple devices.
In the newspaper ad, Facebook said the changes will harm small businesses that use Facebook ads to find their customers.
“Many in the small business community have shared concerns about Apple’s forced software update, which will limit businesses’ ability to run personalised ads and reach their customers effectively,” reads the ad.
— Dave Stangis (@DaveStangis) December 16, 2020
Facebook suggests that without personalised ads, the average small business advertiser is likely to see a 60 per cent reduction in their sales for every dollar spent.
Earlier this year, Facebook released a blog confirming “app developers and publishers should expect lower CPMs on Audience Network and likely other ad networks on iOS”.
To celebrate brands going “above and beyond to act with purpose”, Mumpower has announced its first-ever consumer choice awards. The ‘Vote on Purpose’ Australian Business Award 2021 aims to crown Australia’s favourite purpose-driven company, with Mumpower now calling on both corporations and Mum shoppers to nominate a value-led company or a specific brand campaign that […]
Sports fans will have to pay $10 a month to sign up for Stan Sport when it launches later this year, according to reports. The Nine-owned Sydney Morning Herald, is today reporting that Stan (also owned by Nine) will offer Stan Sport as a supplementary service, meaning fans must also have a subscription to Stan’s […]