Mineral water brand Evian has cleverly cashed in on a marketing opportunity presented by Cristiano Ronaldo Earlier this week.
The Soccer superstar’s decision to remove a bottle of Coca-Cola from his table at a Euro 2020 press conference and tell people to “drink water” instead delivered a big financial blow to the soft drink giant.
Now, the marketing team over at Evian have recognised the opportunity to capitalise on Ronaldo’s star power and positive H20 message, with the brand tweeting it “couldn’t have said it better ourselves”.
— evian (@evianwater) June 15, 2021
Ronaldo has been making headlines ever since the incident, even being called out for being a hypocrite after footage resurfaced of Ronaldo appearing in a commercial for Coke.
Ronaldo playing games. Haha
Him in an old Coke ad👇🏻https://t.co/3TUB3IqW68
— Tone Gordon (@TheToneGordon) June 16, 2021
French player Paul Pogba even copied Ronaldo, but instead removed a Heineken.
First Ronaldo with the Coca-Cola…
Now Paul Pogba wasn't happy with the Heineken in front of him at his press conference 🍺❌ pic.twitter.com/SU1ifQPGOP
— Goal (@goal) June 16, 2021
Meanwhile, Andrea Felsted has written an opinion piece in The Sydney Morning Herald referring to the incident as bottle gate.
Felsted alleges that bottle gate proves that “individual stars can uphend partnerships that companies have struck with teams and events”.
However, not everyone is taking it so seriously, with Ukrainian soccer player Andriy Yarmolenko jokingly telling the brands to get in touch with him at a Euro 2020 press conference.
— Goal (@goal) June 17, 2021