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Reading: French Star Removes Heineken Bottle At Press Conference A Day After Ronaldo’s $5.2B Coke Stunt
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B&T > Marketing > French Star Removes Heineken Bottle At Press Conference A Day After Ronaldo’s $5.2B Coke Stunt
Marketing

French Star Removes Heineken Bottle At Press Conference A Day After Ronaldo’s $5.2B Coke Stunt

Staff Writers
Published on: 17th June 2021 at 10:53 AM
Staff Writers
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French soccer ace Paul Pogba has removed a sponsor’s beer during a Euro 2020 press conference, Less than a day after Cristiano Ronaldo removed Coke bottles during his presser that sent shares in the soft drink manufacturer plummeting a staggering $5.2 billion.

Pogba, who plays for Manchester United in the EPL, is a practising Muslim and a non-drinker and removed a bottle of Heineken beer at the press conference following France’s 1-0 win over Germany.

Unfortunately for Heineken, it’s the official beer partner of Euro 2020.

The athlete wordlessly placed the beer out of view, offering no alternative drink suggestions. Although, in Heineken’s defence, the beer was from its 0.0 range which contains no alcohol.

However, unlike Ronaldo, Pagbo left the bottles of Coke on display.

This may have come as a relief to Coca-Cola after their stocks were only just stabilising again from Ronaldo’s stunt.

After #POR captain Cristiano Ronaldo and his Coca Cola removal, #FRA’s Paul Pogba makes sure there’s no Heineken on display 🍺 #EURO2020

pic.twitter.com/U9Bf5evJcl

— Sacha Pisani (@Sachk0) June 16, 2021

Pogba joined the Muslim faith later in life and according to The Standard Pobga has credited the religion for making him a more, “peaceful person.”

It’ll be interesting to see if this trend continues, particularly if you are one of the sponsors.

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TAGGED: cristiano ronaldo, Euro 2020, Paul Pogba
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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