Edge And Petbarn Create Campaign To Raise $500k For Seeing Eye Dogs Australia

Edge And Petbarn Create Campaign To Raise $500k For Seeing Eye Dogs Australia
SHARE
THIS



Petbarn and Edge have just released two films to raise funds for Seeing Eye Dogs Australia, a charity supported by the retailer’s Pet Foundation. Seeing Eye Dogs Australia breeds, trains, and matches dogs to a blind or low vision owner throughout the country, a two-year process that costs around $50k.

The two films address both the rational and emotional aspects of the work done by Seeing Eye Dogs Australia.

The first film outlines the training costs, time and labour associated with educating a dog to provide support for people who are blind or have low vision.

The second film focuses on how Seeing Eye dogs revolutionise the lives of their owners.

It revisits Marlene, who took ownership of her Seeing Eye dog Faith last year, highlighting the bond of love and trust that has grown between them and how this has given Marlene greater independence, mobility and a new lease of life.

The content has been released on Petbarn social channels including YouTube, Facebook and Instagram, with the aim to target the rational and emotional messages to the relevant audiences, and achieve Petbarn’s target of raising $500k for Seeing Eye Dogs Australia by mid-May, with the two films released three weeks apart.

To effectively t, the films were released three weeks apart. Just four weeks into the campaign Petbarn announced that it reached $486k in donations.

Petbarn CMO, David Hutchison, said he is thrilled with the noise and buzz generated.

“Edge has created short, engaging films that have really mobilised our audience to donate. The videos, along with our in-store activation, have got our followers opening their hearts and their wallets, to contribute critical funds for Seeing Eye Dogs Australia. I could not be happier,” he said.

This campaign is part of an ongoing focus on content for Petbarn. Fergus Stoddart, managing partner at Edge, added, “Petbarn is passionate about pets, and our content strategy is a key driver in demonstrating this.

“We know that pet content is one of the most popular categories on social. People are passionate about their pets, and this work shows how the world is a happier place with pets. That’s the story we want to tell.”

Anyone looking to support the cause can donate at https://www.petbarn.com.au/seda.   

Please login with linkedin to comment

bachelor of the year Flavour Favour pet foundation seeing eye dogs australia

Latest News

Tinkerbell Is Putting Vegemite On Pizza
  • Marketing

Tinkerbell Is Putting Vegemite On Pizza

Over the years, VEGEMITE has been largely misunderstood across the globe, with Aussies often having to defend the spread and detail exactly “how to” best enjoy the stuff. But as it turns out, Australians have been getting it wrong this whole time! VEGEMITE and Thinkerbell ventured to food mecca New York to recruit Brooklyn Master […]

Subway Makes Return To High Seas With ‘Sink A Sub’ Battleship Game
  • Campaigns

Subway Makes Return To High Seas With ‘Sink A Sub’ Battleship Game

Subway has this week, officially launched its digital game Sink A Sub, with the first $10,000 prize already being awarded to a lucky recipient in Queensland. Subway’s Sink A Sub game is a user-friendly experience based on the infamous naval war board game Battleship. It was successfully launched for the first time in 2020 as […]

NITV Appoints Peter Noble To General Manager
  • Media

NITV Appoints Peter Noble To General Manager

National Indigenous Television (NITV) has announced the appointment of Peter Noble as general manager, to support the continued growth and evolution of the channel dedicated to First Nations voices and perspectives. Noble (pictured) a proud Girramay and Bandjin man, joins NITV with more than 20 years’ experience in the media industry, working across content disciplines […]

Queen Of Aussie Pop Culture Abbie Chatfield Signs Podcast Deal With LiSTNR
  • Media

Queen Of Aussie Pop Culture Abbie Chatfield Signs Podcast Deal With LiSTNR

Reality TV star, influencer and unabashed over-sharer Abbie Chatfield has signed with SCA to bring her hugely popular and fiercely candid podcast, It’s A Lot to Australia’s biggest audio content creator –  LiSTNR. Chatfield’s never been afraid to call out bad behaviour or tell it like it is. And that’s just what people love about […]

Sydney Headshots; Daniel Sommer Photography; Sydney Headshot Photographer; Daniel Sommer
  • Marketing

Cheetah Digital Announces Major CM Group Merger

CM Group, a portfolio of martech companies focused on multichannel digital marketing, today announced its merger with Cheetah Digital under the CM Group name. The merger expands and enhances both CM Group’s and Cheetah Digital’s ability to deliver innovative email, omnichannel, personalization, and loyalty solutions. The combined company will own a broad array of technologies […]

Smart Accelerates CTV Growth Ambitions Via Publica Partnership
  • Advertising
  • Technology

Smart Accelerates CTV Growth Ambitions Via Publica Partnership

Independent ad tech platform Smart has announced a new partnership with connected TV (CTV) ad platform Publica to accelerate its growth ambitions. The integration is a major step in Smart’s commitment to building a scaled, vertically-integrated TV advertising platform for media buyers and sellers following its recent acquisition of global premium CTV demand-side platform (DSP) […]

Edge Creates First Local Campaign For Nevro, “I Am Not My Pain”
  • Campaigns

Edge Creates First Local Campaign For Nevro, “I Am Not My Pain”

Independent creative agency Edge has launched Nevro’s first local campaign, “I am not my pain”. Nevro is a medical technology company offering innovative solutions to chronic pain. Their HFX therapy has been available in Australia since 2011 and is a form of spinal cord stimulation (SCS), where an electrical device is implanted surgically near the […]

IPG Unveils “Remarkable” 15% Q3 Growth
  • Advertising
  • Media

IPG Unveils “Remarkable” 15% Q3 Growth

With COVID behind it and no gigantic meteors on the horizon, Interpublic predicting healthy growth into 2022.

by B&T Magazine

B&T Magazine
Pinterest Announces New Tools, Features and Experiences For Users
  • Media

Pinterest Announces New Tools, Features and Experiences For Users

Pinterest has introduced a new suite of creator and Pinner products and experiences globally, as the platform continues to evolve to become home for the next generation of creators. At its second annual Pinterest Creators Festival, featuring Megan Thee Stallion and Storm Reid.  Pinterest creators Kerin Rose Gold, Wendy’s World, Henri Purnell, Carolina Gelen and […]