Storytelling Is So Passé – Welcome To The Age Of Story-Making
Beware - this piece does come with a few buzzwords. Thankfully, no…
The Super Bowl – Sporting Event Or Promotional Platform?
This Aussie columnist is reviewing the phenomenon that was Monday's Super Bowl.…
Edge Lures In New Staff As Communications Offering Expands
B&T was initially confused that the guy in the photo looked nothing…
It’s Time To Audit Your Content Marketing: Edge MD Dan King
When clients ask about content marketing audiences, do you shuffle the feet…
AAMI Extends Roadside Assistance To Santa’s Sleigh This Christmas
AAMI have decided to give Santa some support this holiday season by…
Edge Agency Joins The Global Content Marketing Network
Edge has joined some sort of global supergroup. Think Jedi Council but…
Content Agency Edge Restructures Senior Team Recruiting Former JWT CEO
Edge announces management shake-up and go a bit 'West Side Story' for…
The Hallway, Edge, Ask: How Do You Tie Emotions To Big Data?
Has all this talk of big data left you naked, cold and…
Edge Scores New Executive Creative Director Matt Batten
Executive creative director Matt Batten will join leading integrated content agency Edge…
Edge Launches Snapchat Campaign For AAMI
Content marketing agency Edge has launched its first Snapchat campaign for financial…
What Election Season Is Teaching Us About Marketing Automation
How content driven marketing automation is helping marketers target bespoke audiences using…
Edge And Petbarn Find Success In Social Campaign To Raise Money For Seeing Eye Dogs Australia
We've always wondered why there aren't seeing-eye eagles. After all, they'd arguably…
Edge And Petbarn Create Campaign To Raise $500k For Seeing Eye Dogs Australia
Petbarn and Edge have just released two films to raise funds for…
Edge Gets Trendy With TrendWatching Partnership
Edge has partnered with TrendWatching in Australia to deliver innovative design thinking…
Content Agency Edge Collars Petbarn Account
Content marketing agency Edge has been appointed Petbarn’s social and digital content…
AOL’s Internet Jesus Shingy Reassures Edge’s Digital Editor
At the recent Creative Fuel, AOL's David Shingy explained why brands need…
Edge Invests In Digital Services Agency Built.Digital
Edge has boosted its tech innovation capability by investing in burgeoning digital…
The Killer Headline: A Dying Art In The Digital World?
Online is destroying many of our once-loved vestiges and it could be…
EDGE Creative Director Is A Finalist Sydney Film Festival
Edge Creative Director of Film, Kevin Lim is one of ten finalists…
Eleven Tips To Future-Proof Your Brand Newsrooms
The term ‘brand newsroom’ feels like another buzzword... are they a flash…
EDGE Appoints New Group Managing Editor
The content marketing agency has bought in Lulu Wilkinson to oversee storytelling…
Campaign: Mental Health In The Workplace
Content marketing agency Edge created the campaign for beyondblue and the Mentally…
Edge Appoints Melbourne MD
The content marketing agency has appointed international marketer Jonny Clow as managing…
Why We Should Embrace Twitter’s Experiments Instead Of Shooting Them Down
Richard Parker says the platform can learn from Facebook's mistakes and change…
Edge Appoints New Head of Content
Content marketing agency Edge appoints UK strategist and editor, Danielle Welton, as…
5 Facebook Gripes From Advertisers
Facebook for personal use is one thing. Facebook for advertisers, well, that's…
Edge Lures Creative Heavyweight
Edge has bolstered its creative offering with the appointment of its new…
Zero Paid Media – Am I dreaming?
I’m deep into Joseph Jaffe’s Zero Paid Media. I can’t help getting excited. I’m…
Content Marketing Firm Edge Sees Management Shake Up
Edge has announced a management buyout of its board by Stoddart and…
Optus says “Yes” to Origin
Optus gave Blues and Maroons supporters a megaphone for their lounge-chair commentary…
Edge and Optus unite to give State of Origin fans a voice
A real-time marketing campaign that cleverly brought the Optus motto of Yes!…
